Natalia Kaleta-Schraa
Warsaw/Amsterdam
Summary
Accomplished International Growth Leader with 15 years of progressive experience, specializing in sustainability, product marketing, and operations within SaaS industry. Proven track record in driving substantial global business expansion at Workiva, developing new solutions and products, designing and executing innovative market strategies, and leading high-performing, cross-functional remote teams across product, product marketing, sales, and delivery.
Overview
16
16
years of professional experience
Work History
Director of Growth
Workiva
New York/Warsaw/Amsterdam
06.2021 - Current
- Led the incubation, development, and launch of the Workiva sustainability management module, achieving a 50% increase in ARR year-over-year, and $90M in business over 3 years, making it the fastest-growing solution.
- Spearheaded global growth strategies, driving business acquisition that led to enriching the product with a carbon accounting module.
- Managed significant budget responsibility and leveraged deep data insights (A/B testing) to optimize customer journeys, boosting sustainability sales conversion rates by 25%.
- Led, mentored, and scaled a cross-functional team of 20 growth professionals, fostering a results-driven environment, and collaborating with engineering and commercial leaders to turn insights into scalable solutions.
Manager of Solution Architects & Solution Consultants
Workiva
Amsterdam
02.2015 - 07.2021
- Built and managed a team of six solution architects, significantly improving pre-sales and implementation success rates.
- Built and managed a team of four solution consultants, which improved the time to market by adding consultative sales expertise to the existing sales processes.
- Collaborated with product development to translate client needs into enhancements, driving product-led growth.
Solution Architect
Workiva
Amsterdam
11.2013 - 01.2015
- Designed and implemented customized Workiva SaaS solutions for key clients, presenting technical solutions to C-level executives.
Associate - Sustainability Advisory
PwC
Warsaw
05.2011 - 11.2013
- Advised multinational corporations on sustainability strategies, risk assessment, and regulatory compliance.
Junior Compliance Officer
AstraZeneca
Warsaw
11.2009 - 01.2011
- Supported compliance in ensuring adherence to regulations and assisted in policy development.
Education
Master of Law - Human Rights
Warsaw University
Warsaw, PolandPost graduate course - Sustainability Management
Akademia Leona Kozminskiego
WarsawSkills
- Strategic growth and scaling
Multi-channel growth
New solution development
New market entry strategies
Market penetration
Customer acquisition and retention
Trend-based growth strategies
- Leadership and team management
High-performing team leadership
Remote team scaling
Mentorship, strategic planning,
Fostering innovation
- Adaptability and growth mindset
Thrives in unpredictable environments, creating impactful change, and skillfully navigating ambiguity
- Commercial acumen and data-driven decisions
Sharp commercial mindset
Budget optimization
Business development
Deep data analysis, analytical storytelling
Executive reporting
- Product and operations
Product lifecycle
Product marketing and GTM strategy
SaaS operations, process improvement
- Sustainability expertise
ESG strategy
Carbon accounting
Environmental and social due diligence
Regulatory compliance
- Technical proficiency
CRM (Salesforce), sustainability management software, project management (Jira, Asana)
Affiliations
- Autism advocate
- Social activist involved in building an inclusive society
- Sailor
- Singer and jazz enthusiast
Languages
Polish
First Language
English
Proficient (C2)
C2
Italian
Elementary (A2)
A2
Timeline
Director of Growth
Workiva
06.2021 - Current
Manager of Solution Architects & Solution Consultants
Workiva
02.2015 - 07.2021
Solution Architect
Workiva
11.2013 - 01.2015
Associate - Sustainability Advisory
PwC
05.2011 - 11.2013
Junior Compliance Officer
AstraZeneca
11.2009 - 01.2011
Master of Law - Human Rights
Warsaw University
Post graduate course - Sustainability Management
Akademia Leona Kozminskiego
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