NATALIA YOCKELLE

• Led end-to-end product design for coaches and educators building online learning businesses. Served as a strategic partner from concept through launch and scale, collaborating with cross-functional teams including developers, copywriters, and marketing specialists.
• Drove 12x revenue growth (20K → 250K PLN monthly) through strategic automations, UX optimization, platform design, professional branding, and conversion-focused user journeys
• Designed a complete learning platform ecosystem: onboarding flows, course structures, checkout experiences, automated engagement systems
• Established design process reducing design-to-development time by 40%
• Mentored 3 junior designers on UX principles, user research methodologies, and design thinking
• Led stakeholder presentations and incorporated feedback iteratively in a fast-paced agile environment

• Designed responsive web interfaces for a blockchain asset tokenization platform serving enterprise clients during the high-growth NFT market period (2021-2022).
• Designed intuitive user flows for complex blockchain operations (asset verification, smart contracts, tokenization), making technical processes accessible to non-technical users
• Improved onboarding process through simplified information architecture
• Collaborated directly with engineering and product teams in a fast-paced agile environment, shipping features bi-weekly
• Conducted competitive analysis and user research to identify gaps in blockchain UX, informing product roadmap

Directed creative strategy and brand development across multiple ventures, including a luxury exotic car rental service integrating blockchain-based membership with tiered customer experience where members redeemed tokens for kilometers based on membership levels.

• Developed partnership strategy with F1 Festival and premium brands
• Managed cross-functional design projects across ventures, balancing creative vision with conversion optimization and business objectives under tight timelines
• Led design strategy sessions with clients, translating business objectives into creative direction

• Pioneered UX design for early-stage blockchain supply chain transparency platform
• Designed first-of-its-kind user interfaces for blockchain supply chain tracking, making complex data visualizations accessible to non-technical users
• Conducted user research with diverse personas (brands, supply chain managers, end consumers) to understand varied needs
• Created information architecture and interaction patterns for nascent blockchain UX with limited existing patterns to reference
• Collaborated with technical co-founders in a lean startup environment, rapidly iterating based on user feedback