Natalia Brewczyńska

• Increased Net Sales and Market Shares in 2023 in all core categories for the brand via focusing on relevant portfolio and adressing new targets needs via both products and communication

• Expanded operating field via entering new, sizeable categories with unique, modern product and communication

• Managing Team of 7 securing clear development plans for each member, regular feedback and daily support

• Responsible for brand turnaround after 12 years of decline. Increased Net Sales in 2021 by +7% vs LY and +15% vs LY in 2022
• Creation of communication and portfolio strategy for CEN region in collaborative model with Global Team via translation to local needs
• Full responsibility for brand PNL in Poland
• Preparation and deployment of yearly plans in close cooperation with Sales and Category Development
• Drive of profitability agenda via portfolio optimization and accretive innovations
• Proudly leading team of 5 individuals (both local and regional team) with secured high motivation for delivering brand objectives and further development

• Fully managing 2 brands responsible for >50MM EUR
• Focus on setting up and implementing brand activation plans across markets based on their relevant needs
• Sharing experience and looking for optimization basing on both globally and locally managed brands
• Leading 6-person Team

• Ensuring profitable brand growth with full responsibility of P&L
  including A&P management
• Searching and defining opportunities for brand development basing on market trends
• Co-defining key pillars for further brand equity build up overtaking key challenges
• Leading cross-functional team (KAMs, Channel Development, Sales Force, Demand, Finance) in order to define and deliver brand's ambition
• Ensuring positive spirit for the brand in the organization by reverting it's credibility
• Leading 3-person Team

• Leading th biggest Milka segment to deliver its business goals in CE
• Developing strategy & marketing plans for NPD in ten countries
• Initiating and leading strategic communication development; managing agency relationships
• Monitoring brand performance, translating analysis into opportunities and then actions
• Developing brands in trade in conjunction with Sales
• Inspiring passion for the brand throughout the organization and ensuring high involvement of teams across CE working on dedicated projects
• Ensuring smooth cooperation with and development of two Junior Brand Managers (not direct reports) while working on common projects

• Leading and implementing brand strategy within agreed brand positioning to achieve marketing goals
• Responsibility for results against brand plan
• Managing brand portfolio together with development of the concepts · and strategies for new launches
• Market analysis and competition monitoring
• Drive brand understanding and support throughout the organization

• Being first contact for marketing team to meet their research needs
• Market data analysis and recommendations based on Nieslen, BHT and HHP data
• Development and execution of both qualitative and quantitative studies
• Active participation in yearly planning
• Cooperation with external clients on every stage of research