Nataliia Horova
Kyiv
Summary
I am an experienced PR and Communications Manager with over six years in the industry, specializing in copywriting and crafting engaging content that enhances brand visibility and connection. Committed to leveraging these skills to drive successful marketing strategies and build strong, lasting relationships with clients and stakeholders.
Known for clear, effective communication and a strong talent for storytelling, I excel in simplifying complex ideas into clear, impactful messages. Transitioning from Ukrainian show business to the tech world, I bring a unique perspective that bridges diverse industries.
Overview
5
5
years of professional experience
1
1
Certification
Work History
PR & Communications Manager
Innovecs
02.2021 - Current
- Lead the charge in PR with a team. From media monitoring and spinning B2B and B2E communications to advising on the coolest branded goods.
- I’m all about creating buzz-worthy content, navigating through any PR crisis, and engaging with meaningful stories.
- Enhanced brand visibility by developing and implementing strategic communication plans.
- Increased media coverage for company announcements through targeted press release distribution.
- Produced up to 20 pieces of content per quarter, including articles, blog posts, press releases, implementing new rubrics for blog, etc.
PR Manager
POMITNI
09.2018 - 02.2021
- Produced comprehensive public relations programs, from conceptualization to execution and evaluation.
- Developed and executed media strategies for artists, enhancing their market presence and public image.
- Managed PR events, ensuring alignment with brand objectives and budget constraints.
- Delivered detailed reports on the effectiveness of PR campaigns
- Wrote press materials and delivered presentations to media representatives.
Education
MBA - Business Administration And Management
Kyiv National Economics University
Kyiv08.2021
Skills
- Communication Planning
- Press Release Writing
- Proofreading
- Copywriting
- Creative Storytelling
- Content Strategy
- Copyediting
- Speech Writing
Certification
- SKVOT — Copywriting
- Muck Rack — Fundamentals of Media Relations
- PR Academy Ltd — Introduction to Public Relations
- University of Michigan — Leading Teams
Languages
Ukrainian
Native language
English
Advanced
C1
Polish
Intermediate
B1
Timeline
PR & Communications Manager
Innovecs
02.2021 - Current
PR Manager
POMITNI
09.2018 - 02.2021
MBA - Business Administration And Management
Kyiv National Economics University
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