Natássia Karst

Industrial Engineer, aged 26, dedicated to projects and their broad scope. I possess a strong background in consulting, focusing on the development and analysis of business strategies. My passion for projects began during my academic journey when I joined the junior consulting company of my course. There, I led the People Management team, responsible for leading project teams and overseeing human resources. Concurrently, I ventured into entrepreneurship by founding a digital store for women's accessories, followed by a store specializing in women's sportswear. This latter project stemmed from my personal interest in physical activities, honing my skills in commerce, marketing, and financial management. During my post-academic internship at a digital marketing consultancy and agency, I made significant contributions to team and process management, enriching my understanding of process methods and practices.

Entrepreneurship: 

• 2020-2021: Established a women's accessories boutique, where meticulous supplier research was conducted to ensure alignment with our brand profile, prioritizing quality. Leveraging market research, we identified top-selling product niches in the region, and cultivated a strong brand image through strategic social media presence and engagement.
• 2023: I embarked on sourcing fitness apparel brands that offered both quality and competitive pricing, which were notably scarce in the region. This endeavor aimed to reflect not only my personal identity but also my passion for fitness. Through meticulous selection, I curated a stock and developed a brand that resonated with the target audience within the sports industry sector.