NINA NOWAK

Campaign Management:

• Develop and implement action strategies and performance campaigns: market research, competitor analysis, and audience research
• Manage advertising budgets effectively: Allocate resources strategically across campaigns
• Optimize campaign effectiveness: identify areas for improvement, and implement A/B testing

Conversion Rate Optimization (CRO):

• Implement CRO strategies across the customer journey
• Track and analyze user behavior through analytics tools to understand user journeys

Content Creation and Management:

• Develop visually appealing and engaging content (text, images, and videos) for Display Ads and social media platforms

Social Media Marketing:

• Design and implement comprehensive social media strategies aligned with overall marketing objectives
• Perform market segmentation, targeting, and positioning to ensure campaigns reach the right audience with relevant messaging.
• Develop and implement creative strategies to increase brand awareness, engagement, and brand advocacy on social media platforms.
• Monitor social media trends

Analytics and Reporting:

• Prepare regular reports and analyzing campaign performance.
• Identify trends and insights from data to inform future campaign strategies and content creation.

Campaign Strategy & Execution:

• Develop and execute comprehensive performance marketing strategies for display advertising and Search Engine Advertising (SEA)
• Craft detailed execution plans outlining campaign objectives, targeting strategies, budget allocation, and performance metrics.
• Manage and optimize digital prospecting and remarketing campaigns utilizing SEA
  Performance Optimization:
• Effectively manage budgets across various digital channels
• Own the delivery of key performance indicators (KPIs) for both Performance Marketing and the overall business,
• Track and monitor marketing performance through various analytics tools
  Data Analysis & Optimization:
• Meticulously analyze, monitor, and report on media campaign
• Employ A/B testing methodologies for display and video campaigns
• Continuously review and analyze data to discover trends,
  Automation and Personalization:
• Design and implement digital marketing automation strategies to streamline campaign management, increase leads, and enhance campaign effectiveness.
• Develop various automated campaigns based on customer personas
  Reporting and Improvement:

• Established email as a key marketing channel: Double-digit growth of distribution lists maximized reach and campaign effectiveness.
• Onboarded UBS to Adobe Marketing Cloud: Utilized Adobe Campaign to automate marketing efforts and nurture leads.
• Managed external agencies and internal stakeholders: Ensured alignment on lead management, targeting, and conversation optimization across banking divisions.
• Executed customer acquisition & cross-selling campaigns: Focused on driving hard conversions through various marketing channels.
• Analyzed performance and reported results: Provided senior management with insights and data-driven recommendations.
• Facilitated knowledge sharing: Organized internal training sessions on marketing tools and best practices.
• Developed and optimized multichannel campaigns: Created automated workflows for lead generation, management, and nurturing throughout the customer lifecycle.

• Converting written materials from german into polish and from polish into german
• Translation a variety of documents including research, technical, scientific, and commercial materials
• Editing and revising translated materials.

• Prepare and edit documents, maintain databases, and manage schedules/appointments.
• Organize and coordinate meetings/events, manage communications, and answer calls/emails.
• Receive visitors, interact with clients, and supervise/train staff.
• Translate documents and facilitate meetings with stakeholders.