Oksana Matvieieva

- Create and optimize marketing strategy based on business goals of the company (B2B, B2C - crypto market)
- Analyze and interpret data to identify marketing strategies, insights and provide more business opportunities
- Acquisition and Retention marketing management
- Product management, new product launch from scratch
- LTV and CAC ratio control
- Perform budget planning and control its implementation

Computer IT Academy Step - world expert in the field of IT education, represented in 22 countries

Teaching a course of Internet Marketing in the following areas:
- Internet Strategy implementation
- UX and usability for marketers
- Sales funnels building, analysis and optimization

Appside is Ukrainian IT product company that works worldwide

- Managing GameFi (Web3) products, investigation and research of GameFi for the new ideas and approaches to launch products with high profit
- Product decision-making processes (goal setting, product backlog management, roadmap management, product strategy, feature prioritization and life cycle)
- Team lead management ( determination of competencies, team building and managing workload, velocity , work processes and professional growth plans)
- Managing full circle product development on all stages
- Launch and marketing development of products
- Market and customer needs analysis
- Building a strong cooperation of the cross-functional team (Game Designers, Content and Development teams)

Karpachoff - companies group provides educational courses worldwide

- Create and optimize marketing strategy based on business goals of the company
- Analyze and interpret data to identify marketing strategies, insights and provide more business opportunities
- Results analysis, budget management and optimizing conversion costs and marketing KPI
- Acquisition and Retention marketing management. Marketing automation
- Market and competitive research and new online courses launch
- New sales funnels building and optimization for the best ROMI index
- LTV and CAC ratio control
- Websites and landing pages design and launch management, performance of usability audit and A/B testing
- Digital production and lead generation department team management
- Perform budget planning and control its implementation

Everad Group - a global direct advertiser and CPA network in Nutra vertical (Beauty and Health)

- Market and target audience research for CIS, Europe and Asia
- Research customers pain points and develop strategies and products that help to solve them
- Develop an annual and monthly marketing plan to grow business profitability
- Marketing team management
- Landing pages and lead magnets creation management to generate more leads
- Perform A/B testing of Landing and Transit Pages to maximize conversion funnel
- Make usability audit along major customer journeys of the current product;
- Building sales funnels for products from gray niches using Fb BM, emails, LeeLoo chatbots etc.
- SERM and PR management

IPromo Digital - is an International Marketing Agency

Digital marketing strategy development and implementation for company clients
Digital production and lead generation department team management
Project management
Identification of KPI for projects, performance analysis (Google Analytics, optimization of sites conversion, usability, design and content)
Market and competitive analysis, insights search
Negotiations, presentations and briefings with company clients