Olena Yakovleva
Warsaw
Summary
Project manager with 5 years of experience in FMCG industry. My motto is "We look for solutions, not problems" - simple, but in my opinion, crucial. Having experience in running complex projects, I am very good at organizing work with individual teams, planning, independent project management and further analysis with drawing conclusions. In addition, I have experience in Agile methodology (Kanban, Scrum), familiar with cost analyses and have excellent command of tools such as HIVE and SAP. Aspiring to develop expertise in Supply Network & Operations, staying updated with the latest project management solutions and expanding knowledge in supply planning.
Overview
10
10
years of professional experience
1
1
Certification
Work History
New Product Introduction Executive
British American Tobacco
04.2023 - Current
- Coordinating the deployment of regionally and locally driven New Product Introduction projects in modern oral category for Western Europe region (Sweden, Norway, Finland, Denmark, Greenland, Iceland, Faroe Islands).
- Developed innovative solutions to complex problems, resulting in improved organizational performance (coordinating of qualification projects in factories in EU and Pakistan, portfolio development in new market).
- Using a project management approach to define timing, costs and quality within assigned projects.
- Leading a wide project team situated in multiple locations (cooperation with Supply Chain, SCIP, PSMT, packaging and product teams, factory NPIs, global quality etc).
- Achieved company growth by implementing strategic marketing plans and business development initiatives.
- Making sure that lessons learned from projects are recognized, communicated to relevant partners, and that improvement plans are created.
- Onboarding on junior staff members.
Project Manager
Farmacja.net Sp. z o.o.
02.2022 - 03.2023
- Optimization of the work in the marketing team (implementation of a new scheme for preparing mailings, which reduced the time to prepare marketing materials and increased CTR by 5%, building a company space using the ClickUp tool; creating and automization of the customer service process; creating of informational base);
- Development of email marketing channel via SalesManago tool: database segregation, setting emails, conducting ABX tests;
- Coordinating projects in the field of pharmaceutical marketing in the B2B sector (kanban methodology):
- Expanding the sales offer with new forms of advertising on websites (interactive training and quizzes, promotion of sponsored articles, etc.);
- Preparation of analysis of marketing campaigns for the sales department based on Google Analytics 4 data and implementation of ready-made Exploration reports for the client's needs;
- Conducting training for internal teams;
- Ongoing maintenance of pages on WordPress: creating LPs based on Elementator, setting ads in AdInserter, minor optimization works;
Marketing Coordinator
Mobile Marketing Center Sp. z o. o.
07.2021 - 02.2022
- Management (planning, optimization and reporting) of digital sales campaigns: monitoring of data in order to analyze the profitability of campaigns and ad networks and preparing a strategy of testing subsequent placements, products and advertising materials on designated markets; competitor analysis;
- Development of internal systems for data analysis: checking the correctness of data counting, collecting needs from teams working in the back office, comparison with data obtained from external ad network systems;
- Coordinating od media planners team: creating a test schedule in individual channels, setting the conditions for testing pages and advertising materials, planning a budget for tests and current campaign, suggestions for preparing materials and new technical solutions to optimize the development of the company;
- Cooperation with the creative department, call center and back office, creating a common development strategy, setting priorities.
Junior Project Manager
Business Process Outsourcing sp. z o. o. I sp. k.
07.2020 - 07.2021
- Management of marketing projects in kanban methodology (planning, optimization and reporting) in the pharmaceutical sphere (introduction of additional subpages in the sales funnel, which helped to increase sales by 17% without participation of the call center; implementation of new forms with address verification, which increased the parcel delivery rate by 23% on the Mexican market);
- Preparing new communications and modifying sales pages (cooperation with the product department, graphic designers, web developers, copywriters and media planners);
- Development of the company's activities on Mexican market and in the European region (Italy, Spain, Portugal, France, Greece);
- Mentoring and organisation of teamwork: comprehensive mentoring during the first 3 months of the new employee's implementation (planning, preparation and verification of tasks), development of training in selected systems, processes and cooperation between departments for members of the organisation.
Marketing Coordinator
Business Process Outsourcing sp. z o. o. I sp. k.
09.2019 - 07.2020
Junior Marketing Coordinator
Business Process Outsourcing sp. z o. o. I sp. k.
07.2018 - 09.2019
Journalist
Web portal "2queens.ru"
12.2014 - 04.2018
SEO-copywriter
Furniture store "'ITALKVARTAL"
05.2016 - 07.2017
Education
Master of Arts - Marketing
Collegium Civitas
Warsaw, Poland07.2018
Master of Arts - Journalism
Kyiv National Taras Shevchenko University
Kyiv, Ukraine 07.2014
Skills
- Interpersonal Skills
- Project planning and development
- Risk Management
- Adaptable
- Operations Management
- HIVE
- SAP
- Power BI
Certification
DIMAQ Professional from IAB Poland
Languages
Ukrainian, Russian
Native language
English
Advanced
C1
Polish
Proficient
C2
Hobbies
- Arthouse cinema
- Photography
- Criminal investigations
- History
Timeline
New Product Introduction Executive
British American Tobacco
04.2023 - Current
Project Manager
Farmacja.net Sp. z o.o.
02.2022 - 03.2023
Marketing Coordinator
Mobile Marketing Center Sp. z o. o.
07.2021 - 02.2022
Junior Project Manager
Business Process Outsourcing sp. z o. o. I sp. k.
07.2020 - 07.2021
Marketing Coordinator
Business Process Outsourcing sp. z o. o. I sp. k.
09.2019 - 07.2020
Junior Marketing Coordinator
Business Process Outsourcing sp. z o. o. I sp. k.
07.2018 - 09.2019
SEO-copywriter
Furniture store "'ITALKVARTAL"
05.2016 - 07.2017
Journalist
Web portal "2queens.ru"
12.2014 - 04.2018
Master of Arts - Marketing
Collegium Civitas
Master of Arts - Journalism
Kyiv National Taras Shevchenko University
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