Versatile professional with experience in customer service, web analytics, and online language teaching. As an English and Spanish instructor, I create tailored lessons using digital tools to enhance learning. In customer service, I delivered top-notch support through problem-solving and communication. My web analytics background includes analyzing website performance to boost growth and customer satisfaction. A hard worker who's always willing to learn, I bring a mix of analytical skills and a customer-focused approach to drive success.
-Assisted small to medium-sized businesses with Google Ads conversion tracking, ensuring setup and optimization for improved ad performance.
-Supported E-commerce businesses in deploying Google Tag Manager (GTM) tracking codes across websites to capture user behavior data.
-Guided clients through the implementation of tracking codes in Universal Analytics and GA4 for better data accuracy and insights.
-Worked with clients on remarketing tag setups to ensure the proper flow of data for dynamic remarketing campaigns.
-Implemented JavaScript code for tracking ad performance and conversion events, optimizing campaigns for client goals.
-Google Tag Manager (GTM): Deployed E-commerce tracking using GTM, enabling tracking of events such as product views, add-to-carts, and purchases.
-Cross-Domain Tracking: Configured GTM for cross-domain tracking to ensure continuity across multiple websites, maintaining session and user data.
-GA4 Event Tracking: Leveraged GA4 event tracking to collect data on user interactions and behavior, helping clients gain actionable insights into their marketing efforts.
-Support for Dynamic Remarketing Tags: Assisted clients with setting up dynamic remarketing tags to ensure data was being accurately captured for personalized ad experiences.
-Led enterprise-level clients, providing advanced solutions for Google Ads conversion tracking and performance optimization.
-Supported large-scale E-commerce operations, managing complex integrations to ensure accurate conversion tracking and customer journey analytics.
-Provided strategic consulting for clients in industries such as retail, automotive, and finance, ensuring comprehensive tracking configurations for business objectives.
-Delivered complex tracking solutions across multi-channel and multi-website environments for large organizations to ensure holistic reporting.
-Implemented tag management systems like Adobe DTM (Dynamic Tag Manager) to enable seamless integration and management of tags for enterprise-level clients.
-Tealium Server-Side GTM: Leveraged Tealium Server-Side GTM for clients needing enhanced privacy compliance, improved data accuracy, and faster page load times through server-side tag execution.
-Google Optimize: Set up Google Optimize for A/B testing and personalization, ensuring a seamless experience for different website variations and segments.
-Cross-Domain Tracking at Scale: Managed complex cross-domain setups for large clients, ensuring accurate tracking across multiple domains and optimizing session continuity.
-Enterprise-Level Analytics: Provided insights using both Universal Analytics and GA4, helping enterprise clients analyze and optimize their digital marketing efforts across diverse channels and platforms.
Additional Responsibilities Across Both Roles: