PATRYCJA HALA-SAÇAN
Warsaw,Poland
Summary
Senior Content Marketing Specialist with experience in B2B content strategy, organic visibility, website messaging, full-funnel editorial planning, and brand communication. Skilled in managing rebranding initiatives, building content engines, leading cross-functional projects and developing narrative architecture for multiple verticals. Adept at driving inbound demand through TOFU, MOFU, and BOFU content. Experienced working in multinational environments across Poland, Denmark, UAE, and Turkey, collaborating with cross-cultural teams and stakeholders.
Overview
10
10
years of professional experience
8
8
years of post-secondary education
Work history
Senior Content Marketing Specialist
Axendi
, Poland
2023.11 - 2025.12
- Lead end-to-end rebranding across online, offline and employer branding channels
- Manage and deliver the new corporate website content project (IA, UX copy, SEO, launch)
- Create content strategy and content roadmaps for three strategic verticals
- Build organic visibility and secure Top 10 search rankings for key pages post-launch
- Produce TOFU, MOFU and BOFU content supporting inbound demand and buyer-stage alignment
- Coordinate internal experts to ensure consistent and high-quality communication.
Human Resources Trainee
Otis & Carrier
2015.12 - 2025.08
- Supported recruitment activities and internal coordination, drafted content for project proposals and HR communication, conducted research for HR projects and benchmarking.
Senior Content Marketing Specialist
Netguru
2023.03 - 2023.10
- Launched content campaigns for new services, generating MQLs within the first 3 months
- Created and coordinated ~20 monthly assets (articles, landing pages, gated content)
- Managed external writers and ensured editorial quality, speed and tone consistency
- Optimized content through SEO analysis, ranking improvements and conversion tracking
- Supported funnel strategy with TOFU, MOFU and BOFU content aligned to growth priorities.
Content Marketing Specialist
Netguru
2021.03 - 2023.03
- Drafted landing pages and articles to support product and service positioning
- Collaborated with subject-matter experts to ensure narrative accuracy and credibility
- Contributed to editorial planning, SEO execution and campaign preparation
- Edited and refined content to improve clarity, tone, structure and search performance.
Marketing Specialist
Certainly.io
2020.01 - 2021.01
- Wrote blog posts, landing pages and press releases for product communication, managed social channels and content calendars to drive engagement, created launch materials and customer case studies, supervised interns and supported content quality.
Marketing Intern
Certainly.io
2020.01 - 2020.12
- Created website and social media content, supported case study development and customer interviews, assisted in link building and technical SEO.
SEO & Communication Assistant
AWM Network
2019.08 - 2019.12
- Optimized landing pages for lead generation, conducted keyword research and competitor analysis, supported CRO and technical SEO improvements.
Content Manager
Globuzzer
2018.08 - 2019.06
- Drafted blog and social content for community engagement, supervised a content team and aligned task priorities, optimized website pages and conducted topic research.
Education
PhD Candidate - Political Science
Izmir University of Economics
Turkey 2016.09 - 2018.09
MA - International Relations
Istanbul Bilgi University
Turkey 2013.09 - 2015.01
Master of Laws (LL.M.) - undefined
Rzeszow University
Poland 2005.09 - 2010.06
Skills
- Content Strategy
- Campaign Planning
- Content Quality & Editing
- Project Management
- Content Editing
- Brand development strategy
- Brand storytelling
Websites
Languages
English
Fluent
Polish
Native
Turkish
Intermediate
Timeline
Senior Content Marketing Specialist
Axendi
2023.11 - 2025.12
Senior Content Marketing Specialist
Netguru
2023.03 - 2023.10
Content Marketing Specialist
Netguru
2021.03 - 2023.03
Marketing Specialist
Certainly.io
2020.01 - 2021.01
Marketing Intern
Certainly.io
2020.01 - 2020.12
SEO & Communication Assistant
AWM Network
2019.08 - 2019.12
Content Manager
Globuzzer
2018.08 - 2019.06
PhD Candidate - Political Science
Izmir University of Economics
2016.09 - 2018.09
Human Resources Trainee
Otis & Carrier
2015.12 - 2025.08
MA - International Relations
Istanbul Bilgi University
2013.09 - 2015.01
Master of Laws (LL.M.) - undefined
Rzeszow University
2005.09 - 2010.06