Paulina Bas

Short Job Description:

• Managing product categories and developing private labels – from product concept to market launch.
• Building and growing private label brands by creating brand and product strategies focused on sales growth and profitability.
• Developing new product concepts (end-to-end): from briefs and consumer needs analysis, through collaboration with internal departments and marketing, to market launch.
• Daily work on new product concepts, integrating perspectives of private labels and external brands.
• Monitoring consumer trends, market innovations, and competitor activities to build competitive advantage.
• Managing product life cycles: introduction, optimization, repositioning, or discontinuation.
• Collaborating with suppliers and business partners – negotiation, overseeing implementation processes, and quality control.
• Creating and implementing standardized processes across Product Management at the company level.

Short Job Description:

• Creating and developing exclusive products (Product Management), including concept development and collaboration with R&D, marketing, suppliers, and manufacturers.
• Negotiating terms with suppliers and coordinating the implementation of new product launches.
• Managing private label assortments in categories such as hygiene, body care, food (including baby food), dietary supplements, parapharmaceuticals, medical products, and products for women and children.
• Responsible for a portfolio of over 400 products – pricing strategy, distribution, development, and optimization of the assortment.
• Analyzing market trends, consumer behavior, and competitor activity to maximize category sales and profitability.
• Managing the product life cycle: from concept to discontinuation.

Short Job Description:

• Developing new products from concept to market launch.
• Analyzing consumer trends, competitors, and optimizing the product portfolio.
• Coordinating product launches (NPD, sales department, photoshoots, marketing agencies).
• Participating in OOH campaigns and representing the company in supplier relations.

Short Job Description:

• Independently managing a project focused on customer complaints and potential human errors in processes, developing action plans to prevent future incidents.
• Identifying root causes of product damage or shipping errors and implementing corrective solutions.

Short Job Description:

• Preparing technical documentation and product specifications.
• Communicating and negotiating with suppliers and business partners.
• Actively participating in private label implementation projects.
• Collaborating cross-functionally and coordinating activities with marketing agencies.
• Supporting the organization and improvement of team processes.

• Providing customer service exclusively in German.
• Operating the cash register.