Paulina Oliwa
Commercial Planning Junior Manager
Warsaw
Profil zawodowy
Category Management specialist in FMCG, focused on data-driven insights and business growth. Experienced in using Nielsen and YouGov to identify opportunities, optimize assortments, and support decision-making. Strong collaborator, building effective partnerships with sales teams and clients to deliver impactful solutions.
I'm characterized by determination and commitment to the tasks entrusted to me. I'm a person open to new experiences.
Podsumowanie
13
13
years of professional experience
Doświadczenie
Commercial Planning Junior Manager
Colgate-Palmolive
Warsaw
2026.01 - Current
- leading projects related to category management
- supporting the development of tools and analyses, merchandising materials and in-store programs
- identifying opportunities within the category through analysis of multiple data sources, market monitoring and observation of consumer behavior
- using analytical tools (Nielsen, YouGov, Insights, client data) to support decision-making process
- sharing category knowledge internally and externally (building local category expertise using global resources, adding local insights, creating newsletters)
- collaborating with the sales department to optimize the product portfolio
- developing tools and merchandising materials for effective shelf management and driving product purchases
- applying category management principles and processes to improve assortment, increase profitability in cooperation with Customer Management
Market Research Consultant
YouGov
Warsaw
2023.06 - 2025.12
- service and partner international Clients of the Household Panel operating in the FMCG sector
- building long-term relationships with Clients by offering and delivering relevant data and tools tailored to the needs to support business decisions
- preparing reports and presentations for the Clients
- presenting the results of the analysis and conclusions/recommendations
- translating of Clients needs into solution from the YouGov portfolio
- preparing sales offers
Client Executive
AGB Nielsen Media Research
Warsaw
2022.05 - 2023.05
- solving customer problems, advising and supporting data interpretation
- work with large data sets and perform data analysis using Arianna software, work on telemetry data
- conducting and performing analysis, preparing reports, developing research results and recommending findings
- driving negotiations with main customers
- presenting software training customer representatives in the use of the company's tools
Senior Media Planner
TVN Media
Warsaw
2020.04 - 2022.04
- cooperating with the Traffic Department regarding emission materials, singing orders, invoicing process
- supporting the sales team in the scope of preparing analyses, offers and sales presentation
- building strong partnership with customers
- support other departments in proper customer communication
Media Planner
TVN Media
Warsaw
2018.05 - 2020.03
- supporting the process of creating media plans
- participation in the process of monitoring course of advertising campaigns
- preparing report on the implementation of the goals of advertising campaigns
- entering details regarding current contacts with clients to the CRM system
Junior Media Planner
Grupa radiowa "TIME"
Warsaw
2016.01 - 2018.04
- analysis of the radio listening list
- preparation of campaign projects, coordination of their implementation (planning, errand, spot)
- update database
- supervising the costs of campaigns and preparing reports on their implementation
Office Worker
Grupa radiowa "TIME"
Warsaw
2015.11 - 2015.12
- reception administration (entering invoices into the system, receiving, sending parcels, mail)
Assistant of the Chairman
Gwarant
Warsaw
2015.04 - 2015.10
- keeping the Chairman's calendar of meetings
- organizational and administrative work, organization of business trips
- serve of motor and health insurance (concluding, prolonging insurance)
Junior Specialist of Administration and Property
PKF Polska
Warsaw
2015.01 - 2015.03
- current reception service (registration of mail, booking of conference rooms, receiving, connecting telephone calls)
- ordering of flower mail, couriers, taxis, office supplies
- customer service, conference meetings service
Office Worker/ Receptionist
Grupa radiowa "TIME"
Warsaw
2014.06 - 2014.08
- reception administration (entering invoices into the system, receiving, sending parcels, mail, managing the schedule of conference room reservations, answering, connecting telephone calls)
- customer service
Apprentice
Mindshare Polska
Warsaw
2014.02 - 2014.03
- media research methodology and analysis software - preparation of test reports on target groups
- getting acquainted with the media market in Poland - preparing multimedia presentations
Customer Service
Cinema City
Warsaw
2013.03 - 2013.11
Wykształcenie
Master's Degree - Management
Warsaw School of Economics
WarsawBachelor - European Studies
University of Warsaw
WarsawUmiejętności
- Microsoft Office
- Data analysis capability
- Customer relationship management
- Data interpretation capability
- Communication
- Teamwork
- Solving problem
- Knowledge of programmes: Radio Tracks, BreakTime, Brookselka, Arianna
- Driver license: B category
LANGUAGES
English
Upper intermediate
B2
German
Elementary
A2
Italian
Elementary
A2
Zainteresowania
- Books: Piotr Kościelny & Przemysław Piotrowski
- Traveling
- Cycling
Oś czasu
Commercial Planning Junior Manager
Colgate-Palmolive
2026.01 - Current
Market Research Consultant
YouGov
2023.06 - 2025.12
Client Executive
AGB Nielsen Media Research
2022.05 - 2023.05
Senior Media Planner
TVN Media
2020.04 - 2022.04
Media Planner
TVN Media
2018.05 - 2020.03
Junior Media Planner
Grupa radiowa "TIME"
2016.01 - 2018.04
Office Worker
Grupa radiowa "TIME"
2015.11 - 2015.12
Assistant of the Chairman
Gwarant
2015.04 - 2015.10
Junior Specialist of Administration and Property
PKF Polska
2015.01 - 2015.03
Office Worker/ Receptionist
Grupa radiowa "TIME"
2014.06 - 2014.08
Apprentice
Mindshare Polska
2014.02 - 2014.03
Customer Service
Cinema City
2013.03 - 2013.11
Master's Degree - Management
Warsaw School of Economics
Bachelor - European Studies
University of Warsaw