Paulina Sobieszek
Warsaw
Summary
Persistent leader with a proven track record of growing organizations.
Savvy to industry trends, practices and customer demands. Skilled in strategic planning, problem-solving, and communication with good understanding of business principles, project management and team leadership. Highly collaborative with talents for team building, leading and motivating with relentless work ethic. Passionate about marketing communication, innovation and technology.
Overview
19
19
years of professional experience
1
1
Certificate
Work History
Business Development Director, CEE
Publicis Groupe
07.2021 - 12.2023
- Implemented innovative business development strategies to increase customer base and expand media market share to reach no. 2 (RECMA) in CEE region
- Developed workshops, training plans and performance improvement plans/ initiatives to address skill set gaps across diversified region.
- Translated customer needs into solution requirements using powerful value propositions of the Groupe.
- Provided market feedback to company regional and global leaders regarding competitive offerings, prospect needs, and product development ideas.
- Accountable for monthly reports (Salesforce) and annual business review to support executive decision making (regional and global scale).
- Created cross-functional teams across Publicis Groupe to promote consistent brand messaging, aligned multi-market offering and sales tools.
- Negotiated and closed long-term agreements with new clients.
- Streamlined internal processes and tools (Salesforce CRM) for improved efficiency, resulting in increased productivity across the region.
Partner, Business Development
Mindshare, GroupM
07.2012 - 06.2021
- Grew agency by over 200% in billings as a result of initiated and optimized business development strategies based on market targets, product specifications, market data, and budget factors.
- Analyzed and reported on KPIs to validate and demonstrate success of implemented strategy for organization as growth in billings, revenue and shifting the Agency from 6th to 4th place in RECMA billings Polish ranking over the time of holding the role.
- Restructured strategic competences of the Agency by implementing and recruiting a lean team of highly skilled media strategy professionals, new strategic framework and tools.
- Mentored and supported development of a strategic team to constantly uplift skills.
- Implemented educational programs across the Agency and externally for the Clients.
- Developed and executed marketing strategy to build positioning and grow the Agency. Architected and managed events, partnerships and general business solutions resulting in increased company exposure, client acquisition and elevated business outcomes.
- Analyzed industry trends and tracked competitor activities to inform decision making.
- Created and executed social media and PR campaigns to raise awareness of organization and implemented initiatives.
- Represented the organization on top industry conferences as a speaker and leading events as a host.
- Architecting and co-organizing groupm conference NextM, biggest and most spectacular MarTech live event with over 2'000 guests.
- Commissioner of mSpark - first MarTech startup accelerator in Poland set up by groupm. The initiative resulted in generating a new, significant revenue stream.
Director, Client Leadership
Mindshare, GroupM
10.2009 - 06.2012
- Managed and assessed team members' performance and provided motivational support.
- Worked closely with organizational leadership and board of directors to guide operational strategy.
- Managed team's P&L and delivering new revenue sources as communication digitalization and innovative media projects implementation.
- Discussed marketing goals with clients to identify their needs and to design effective promotions to elevate brand awareness and deliver sales goals.
- Increased longevity of accounts by providing individualized customer service and developing relationships with account holders.
- Developed advertising strategies and converted ideas into concrete tasks and delegating tasks to appropriate individuals and departments.
Junior Media Planner - Media Manager
Mindshare, GroupM
03.2005 - 09.2009
Education
ICAN Institute
2009
Master of International Marketing - International Economic Relations
SGH Warsaw School of Economics
Warsaw06.2005
Skills
- Leadership
- Critical and Analytical Thinking
- Creativity and Innovation
- Communication and Interpersonal Skills
- Teamwork and Collaboration
- Adaptivity
- Strategic Planning
- Integrated and Digital Marketing
- Project and P&L Management
- Consumer Insights
- Storytelling - Public Speeches
Accomplishments
- Growing media market share of Publicis Groupe to no. 2 in CEE region
- Implemented CRM (Salesforce) and Business Development strategy in 2022-2023 across CEE region.
- Growing agency by over 200% in billings and reaching no. 4 in Polish Media Agencies RECMA ranking (shift from no.6) by designing and implementing long-term challenger’s strategy and client satisfaction and acquisition plan
- European Mixx Award for mSpark a groupm initiative for developing scalable solutions in areas of e-commerce, social media and native advertising
- Winning Agency of the Year Award 2019 - as a result of business and marketing strategy
Certification
- Section4 Certified Product Fundamentals, 2021
- Train the trainer course: Managing influence in business relations, 2021
- Business Model Mastering by Google, 2020
- Certified Design Thinking Moderator, 2020
- WPP Global Executive Leadership course - "Maestro", 2020 Exclusive global course for top WPP leaders. Major focus on development of critical leadership skills, building long term relations with Clients and effective leadership styles.
- Project Management: agile, scrum, kaban, 2019
- Product Development; designing, creating, verifying and managing products, 2019
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Don't mistake kindness for weakness
a mix of Dalai Lama and Al Capone
Timeline
Business Development Director, CEE
Publicis Groupe
07.2021 - 12.2023
Partner, Business Development
Mindshare, GroupM
07.2012 - 06.2021
Director, Client Leadership
Mindshare, GroupM
10.2009 - 06.2012
Junior Media Planner - Media Manager
Mindshare, GroupM
03.2005 - 09.2009
ICAN Institute
Master of International Marketing - International Economic Relations
SGH Warsaw School of Economics
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