Oenology
Piotr Krynicki
Communications Consultant
Warsaw
Summary
Over the years of my professional development - which I still consider an ongoing process - I learnt to love 2 things. Firstly, my clients: every company, every expert has something invaluable they can share with the public. My role is to become a narrator who helps others see and hear my clients mission - and learn myself in the process. Secondly: KPI's. However, I do not agree with setting publication clippings as the "ultimate performance goal". I need to learn my clients business goals and objectives, so that everything I do, every interview I arrange, helps them achieve these goals quicker and more efficiently. Brand awareness is not a goal in itself - communication should always be a result of hard-fact business goals and overall development strategy.
I am proud and honoured to have helped - and to be still able to help, various businesses in growing. As they grow - so do I, both professionally and privately.
Overview
7
7
years of professional experience
4
4
Languages
Work History
Senior Consultant
Okaeri Consulting
Warsaw
2021.05 - Current
- Taking over the role of a practice head for projects related to finance, healthcare, law, luxury, industry, logistics, IT industries
- Supervising the team of 4 junior consultants
- Independent preparation of communication action plans
- Independent new business activities - winning two new accounts with international group of companies (4 independent brands)
- Mentoring young talents in the company
- Independent coordination of audit execution
- Designing rebranding plans
- Assistance to clients in recruitment of new talents to their internal MarCom divisions
- Assistance to clients with company structure reorganization
- Cooperation with Olga Grygier-Siddons (former head of PwC CEE) and Jonathan Siddons in the brand launch of their Villa Poranek initiative
- Coalition building - support for Industry Groups in reaching their goals (e.g. agriculture sector, healthcare)
- Media relations, brand launches
- Copywriting
- Key clients: SDC A/S, DSV Group, RS-Team, J.Dauman Group, Villa Poranek - Experiential Learning Hub, Alpha Bio TEC, PZPO, WeSub
PR Consultant
Okaeri Consulting
Warsaw
2018.08 - 2021.05
- Independent management of client accounts in the field of PR communication, crisis communication - achieving the dream of clients' publications in The Washington Post, The Economist, Die Zeit, The New York Times
- Supporting the team in new business ventures - with success in winning new accounts independently
- Contract supervision
- Recruitment, onboarding and development (mentoring) of new talents in the company - critical support in evangelization of the company culture during COVID lockdowns & BTO (back-to-office) policy introduction
- Building comprehensive communication plans
- Providing support to clients with regard to management of their other contractors (e.g. supervision of SEO agencies, marketing agencies, legal offices and others)
- Developing specialization within the team in the field of research and trend analysis - successful implementation of globally new ideas in clients' home market
- Support of clients in identifying and entering new product/service niches
- Comprehensive comms support in M&A projects - supervision over one of the biggest M&A process in 2020 in Poland, which included communication with public institutions and various stakeholders (international shareholders, Board of the buyer, employees of the acquired company) and post-M&A structure integration
- Policy and regulatory monitoring - specifically with regard to EU law, helping clients from the legal sector to become key opinion-makers and the first ones to "cover" particular topics in the media
- Assisting clients with their plans to expand on CEE or South European markets - research, analysis, partner-search, communication plans
- Coordination of audit projects - not only in the scope of communication, but also market environment, internal situation
- Key clients: esb Adwokaci i Radcowie Prawni, UNICEF Poland (UNICEF Fundraising Innovation Fund, UNICEF Innovation Fund), TUF Group, Alpha Bio TEC, WeSub, OrangeTheory Fitness, RS-Team, Lendi, Morizon Group, Ringier Axel Springer, Warsaw Security Forum
Junior PR Consultant
Okaeri Consulting
Warsaw
2017.10 - 2018.08
- Building media relations for Okaeri Consulting Projects, copywriting, press monitoring etc.
- Supporting the team in the process of preparation of communication plan proposals
- Managing day-to-day cooperation with international offices and representatives of clients - implementing international MarComm strategies in Poland
- Translation work in cooperation with international HQ of clients - translation and implementation of the "identity fo language" for one of world's top luxury brands in hospitality sector - Raffles Hotels&Resorts
- Work for NGO clients - supporting organisations in their fundraising&communications efforts (helped gather 400 EUR in funding)
- Assistance in crisis management projects (hostile takeovers)
- Key klients and projects: H.E.S.A., Raffles Hotels&Resorts, Morizon, FIVB, ZM Invest, TUF Group
PR Assistant
OnBoard
Warsaw
2017.02 - 2017.10
- Support to the team planning and implementing PR strategies in the fields of corporate and CSR communication f
- Media relations
- Research&analysis
- Results reporting
- Key clients: LOTOS Group, PZU Group, KRUK S.A., CocaCola, L'Oreal
Communications&Fundraising Officer
Casimir Pulaski Foundation
Warsaw
2016.01 - 2017.02
- Fundraising for Foundation's projects in the field of security - partners represented defence, cybersecurity, IT, mining and financial sectors
- Grant procurement with interational organisations, e.g. Council of Europe, European Commission etc.
- Designing communication tools (copywriting) and networking initiatives
- Concierge role for the sponsors during events and international conferences hosted by the Foundation, e.g. Warsaw Security Forum
Education
Cognitive Science
Warsaw Univesity
WarsawLaw - Law&Administration Faculty
Warsaw University
WarsawSkills
Reserch&Analysis
Copywriting
Corporate Communication
International Cooperation
Cooperation in dispersed teams
Trend Forecasting
Coalition and Partnership Building
Talent Mentoring and Development
Interests
Raising my weimaraner puppy to become a responsible dog-adult
Skiing - former skiing instructor
Horse-riding
World news
Timeline
Senior Consultant
Okaeri Consulting
2021.05 - Current
PR Consultant
Okaeri Consulting
2018.08 - 2021.05
Junior PR Consultant
Okaeri Consulting
2017.10 - 2018.08
PR Assistant
OnBoard
2017.02 - 2017.10
Communications&Fundraising Officer
Casimir Pulaski Foundation
2016.01 - 2017.02
Cognitive Science
Warsaw Univesity
Law - Law&Administration Faculty
Warsaw University