Polina Zdorovtseva

• Lead a multidisciplinary team of designers, SMM managers, target specialist, and contractors to achieve marketing goals.
• Develop and execute comprehensive SMM and marketing strategies that align with business objectives.
• Maintain regular communication with clients through weekly calls to ensure satisfaction and alignment on project goals.
• Collaborate effectively with both internal and external contractors, including clients' contractors and ad representatives.
• Produce detailed weekly to-do lists and reports to track progress and performance.
• Analyze ad campaign performance to optimize strategies and maximize ROI.
• Contribute to branding and rebranding initiatives, ensuring cohesive brand messaging.
• Edit and write content for technical tasks, posts, and articles to maintain high-quality output.
• Conduct competitor monitoring and market research to identify trends and opportunities.
• Implement edits and revisions to maintain high standards across all deliverables.
• Ensure timely project delivery by tracking deadlines and managing workflows.
• Train and mentor personnel to enhance team capabilities and performance.
• Coordinate and participate in events and photo/video shoots to support marketing campaigns.
• Oversee the creation and execution of content plans, ensuring consistency and quality.
• Manage the production of visual and textual materials, maintaining brand standards.
• Conduct market analysis to uncover insights and introduce new marketing hypotheses.
• Lead merch development, from ideation to design collaboration and final production edits

• Craft compelling texts for landing pages, ad materials, and email newsletters to drive engagement and conversions.
• Generate innovative ideas for communication campaigns and branding projects, from social media activations to outdoor advertising.
• Write engaging content for various platforms, including Instagram, Telegram, LinkedIn, Facebook, and YouTube.
• Showcased expertise in storytelling by turning complex ideas into easily digestible narratives tailored towards specific target audiences.
• Explore and implement new formats for creatives to enhance audience engagement.
• Conduct research to uncover target audience insights, analyze text effectiveness, and make data-driven improvements.
• Collaborate closely with designers and the creative director to develop technical briefs and bring creative concepts to life.
• Contribute to the success of the Lastivka Conference:

- Research and identify potential speakers

- Compose motivational letters to attract speakers

- Write compelling copy for the conference landing page

- Develop ideas for promotional materials, creatives, and activations

- Write engaging texts for chatbots and email newsletters

- Transcribe videos to create accurate subtitles for speaker sessions

• Support the "3 in 1" film series project:

- Research and propose relevant topics

- Assist in developing a cohesive visual identity

- Write promotional texts to generate interest and viewership

• Managing team of creative copywriter/marketing manager & designer
• Responsible for all social media channels: Instagram, Telegram, Twitter, Youtube
• Driving Marketing Campaigns for Courses

- Webinars

- Live streams

- Performance marketing

- Freebies

- Email Marketing

• In charge of leads quality tracking at every stage of the customer journey.
• Full product management for the Merge Academy website
• Running copywriting for main content marketing activities, such as:

- Landing pages

- Emails

- Freebies

- Creatives

- Chat bots

• In control of managing a full-circle PR agency
• Building step-by-step communication between all the departments that are involved in the process of the courses creation process from scratch to final products
• Identify and cultivate marketing strategy and positioning of the brand.
• Responsible for courses launch

- Editing courses content

- Creating courses landing pages

- Organizing online events for customer engagement

tech supports for live streams

- Email campaign funnels and content creating

- Creating of tech manuals for customers

launching marketing and content activities

• In-depth knowledge of the following tools:

- Google Analytics

- Google Console

- Google Tag Manager

- Ahrefs

- Semrush

- Sendgrid

• Stripo

• Writing high-quality articles in English, Russian for blog, and Affhub media
• Content team management
• Customized brand message to reach and capture target audience interest and drive engagement.
• Slogans & naming creation EN|RU
• Creation of ideas & copy for merch and printed products EN|RU
• Memes generation EN|RU for social networks
• Creating scripts for videos and events
• UX-copywriting for affiliate dashboard
• Taking part in the rebranding of Affhub media. Creating ideas for sections, articles, interface design. Participating in brainstorms, writing content for a month in advance in a short time

• Generating of creating ideas & concepts for the client’s ad campaign
• Writing advertising copy for online content, adhering to employers' overarching brand identity and personality.
• Proofreading and editing texts
• Creating clickbait display ads
• Developing designs for a LP and further managing projects with a team of graphic and web designers