Qilin Zheng

1.【Advanced level of data analysis】

1.1. Observing inventory & sales level effectively, ensuring optimal phones availability while minimizing overstock situations.

1.2. Analyses competitor sales by observing competitor website prices and offers (promotions) and refer to GFK reports, understand consumer behavior to predict ongoing trends in customer (KA) market demand.

1.3. Conducted in-depth market research to identify emerging trends and by means of studying consumer behavior react to our marketing & retail strategies.

2.【Advanced project management】- Manage projects according to mobile phone product life cycle (stage 1~4).

2.1. Project preparation period （before new product launch 2 months):

2.1.1. Competition analysis-Identifying our products SWOT.

2.1.2. Determine the total life cycle (selling qty & selling period) and determine profit targets.

2.1.3. Selection of sales channels (e-commerce or retail).

2.1.4. Delineation of market target consumer groups.

2.2 Pre-launch preparation (before launch 4 weeks):

2.2.1. Retail price (RRP) communication with KAs or Distributor.

2.2.2. Marketing strategy implementation follow-up. (advertising, social media channels, joint-MKT etc);

2.2.3. Retail strategy implementation check-up (promotional material production progress, promoter training progress, etc.).

2.2.4. delivery & Delivery progress (order execution status, logistics progress).

2.3. Launch and normal sales period(Launch day & later 6 months):

2.3.1. New product launch sales; （sales growth trending analysis).

2.3.2. Marketing strategy feedback (SEM, CPC, traffic etc);

2.3.3. Retail strategy feedback (understanding consumers’ opinions on new products from the field force’ side. whether KA’s retail stores display retail materials as required. etc).
2.3.4. Competition analysis: by checking website to observe whether competing products respond to our new products on price.

2.4. End of Selling (normally after launching 10~12 months):

2.4.1. Inventory level tracking.

2.4.2. Customer (DB or KAs) final demand offer confirmation.

2.4.3. Analysis of customer inventory turnover.

2.4.4 Market price reduction adjustment.

3.【Sales Operation Management】

3.1KPI management:

3.1.1. Order efficiency follow-up.

3.1.2. Customer business model management (payment mode, payment mode, etc.).

3.1.3. Delivery distribution and delivery forecast management.

3.2HQ and regional coordination management:
3.2.1. Ensure that HQ strategies and information are delivered to the front line to ensure consistency between business execution and generals strategies.
3.2.2. Collect and coordinate demands to ensure that regional sales demands can be met in a timely manner and keep the business running smoothly.

1.【Junior Data Management】

1.1. Monitored project progress, identified risks and took corrective action as needed.

1.1.1. Days Sales in Inventory status following up;

1.1.2. Output weekly sales reports and provide preliminary sales trend opinions

1.1.3. Participated in GFK report interpretation training and GTM role awareness training；

1.2Enhanced Team communication with regular updates, fostering a collaborative work environment.

1.2.1. Work closely with marketing and retail teams to gather and coordinate their campaign strategies and anticipate their needs in advance.

1.2.2. Organize the sales channel map of each representative office in Northeast Europe (including sales path, KA/ Distributor margin, business models, etc.)

2.【Junior project manager】

2.1 Participate in the entire launch process of the Huawei Mate 40 series and independently complete the launch of Mate 40 accessories.

2.1.1. Participate in marketing strategies and target consumer group delineation discussions.

2.1.2. Participation in retail strategy: Responsible for tracking the progress of retail production materials and discussing the filed force selling point training plan;

2.2 Mainly responsible for Mate 40 accessories pricing & product life cycle.

2.2.1. Suggestion retail price and channel customer margin set up.

2.2.2. Based on margin calculations, select sales channels (online or retail) and partners (retailers or e-commerce).

2.2.3. Product life cycle total quantity planning;