Radoslaw Kraszewski

• Business development in 20 countries,
• Collaboration with regional agents,

• Enter to the new markets Romania, Estonia, Denmark, Serbia, B&H.
• Distribution system change from distributor to direct sales,

• Conducting trainings/ cooking shows, participating in trade fairs,
• Cooperation with trade magazines & opinion leaders,
• Exposition systems implementation.

• Leading of revenue management project in CE region,
• Long term business strategy per channel creation,
• Products launch to eCommerce and Discounters,
• Traditional Channel distribution change,
• Team Management 14 people incl. Field Force.

• Channel Strategy per Product, Brand, Channel creation and implementation,
• Launch to new discounter channels - LIDL, ALDI,
• Team Management 12 people.

• Sales and marketing strategy creation and implementation – portfolio change, contracts
• Business model remodeling,
• International Key Accounts team member,
• Full 2 P&L’s responsibility - Consumer Goods & Tena Retail (from double digit negative EBIT in 2011 up to double digit positive EBIT in 2012 – at the expected level till 2017)
• TENA brand launch in non-pharmacy market (nr 1 – reached 60% market share in 4 years)
• Team Management 9 people.

• Managing sales in the biggest European pharmacy chain (2000 pharmacies “Dbam O Zdrowie”)
• Stock management = improved rotation (in value minus 14%; from above 70 days to 43 days)
• Reporting system creation,
• Team management above 50 people.

• Management of Vision Care dep. in modern (Vision Express, Lynx Optique, Paris Optique, Fielmann) & traditional channel (wholesalers & independent opticians)
• Business model change from distributors into direct.
• eCommerce channel development.

• Leading of international project in IMD school Lausanne Switzerland - optimisation & development of OTC products,
• Launch to modern channel incl. negotiations.

• New business set up implementation,
• Sales strategy to modern and traditional channel preparation & implementation,
• Product/Brand/ Channel management incl. portfolio revision,
• Shelf management project implementation.

• Traditional and modern channel management with selected chains incl. pharma,
• Field Force management (West Poland)