Rebeca Obonyo

My role in the Performance Channels department includes the following:

• To set up, monitor and take ownership of standard display and search engine marketing campaigns.
• To track performance and create reports of digital marketing campaigns.
• Support in leveraging marketing partnerships in Life Science and Biotech.
• To ensure a smooth transition of marketing Qualified Leads of different channels into Salesforce.
• Contribute to campaign alignment meetings with internal stakeholders and external marketing partners.
• To update product feeds, support affiliate and marketplace integration and ensure correct tracking of digital marketing campaigns.

• Produced high-quality social media content, ensuring alignment with brand voice and messaging.
• Used a combination of brand toolkit and own design skills to write and design converting content.
• Conducting a high level of research, data mining and analysis in support of assigned portfolio clients on behalf of the organizations.
• Developing tailored content for email marketing aligned to the organization's strategic work plan and monthly objectives.
• Creating content and graphics for social media and blog posts aligned to the organizations weekly strategic work plan.
• Contributing towards The Podcast Factory's coordination of the production process of podcasts from recording to publishing.

• Contributed towards growth of closed group on Facebook for Girl Director from less than 100 members to currently 700
• Transitioned Girl Director events to online platforms after Covid-19 pandemic
• Contributed to company project by sourcing suitable event hosting platforms, creating graphics and invites, consolidating attendee information
• This enabled Girl Director to continue reaching their audience virtually
• Managed client relationships to boost retention and maximise revenue.

• Supporting the implementation of running programs at the time which included education on menstrual hygiene products and community empowerment of marginalized women.

• Reporting to the Operations Manager, my role predominantly involved providing a high level of administrative tasks in support of logistics and agency operations in respect of the following; Utilized interpersonal skills when engaging with clients and agents to ensure the establishment of robust working relationships and client retention
• Served as the first point of contact for clients upon arrival in the country including providing them with briefings on their tour
• Coordinated the collection of post-safari feedback from clients and contributed towards implementing improvement strategies where necessary
• Key Achievements: Contributed towards providing excellent customer service by going out of my way to make sure guests' needs were always accommodated and prioritized.

• Student journalism
• Writing news and article pieces for student magazine.