RENATA NITA
Marketing & Communications Manager
Łazy
Profil zawodowy
Versatile marketing and communications professional with extensive experience delivering integrated marketing, PR and communication projects across technology, publishing and media sectors. I enjoy turning ideas into engaging campaigns and content that strengthen brands, build relationships and support business goals. My expertise includes digital marketing, social media, content creation, events, partner marketing and media relations. I combine strategic thinking with hands-on execution, managing projects from concept to delivery while working closely with business partners, vendors, media and creative teams.
Podsumowanie
6
6
years of post-secondary education
26
26
years of professional experience
Doświadczenie
PR Manager / Marketing Programs Manager
TD SYNNEX Poland
Warsaw
2022.10 - Current
Lead marketing and communication initiatives supporting global technology vendors and business partners in the Polish market.
Key responsibilities:
- Developing and executing B2B marketing and communication campaigns
- Managing company social media channels and communication activities
- Creating content for digital campaigns, partner communication and marketing materials
- Managing corporate and product PR activities
- Supporting global technology vendors, including Cisco, NVIDIA, Lenovo and Hitachi Vantara
- Managing digital marketing activities, including email marketing, content marketing and online campaigns
- Supporting lead generation and demand generation initiatives
- Organising webinars, conferences, training sessions and partner events
- Managing marketing and PR budgets
- Collaborating with vendors, sales teams, partners and external agencies
PR Manager / Marketing Programs Manager
Tech Data Poland
Warsaw
2017.03 - 2022.10
Developed and executed marketing and communication initiatives supporting technology vendors and business partners in the Polish market.
Key responsibilities:
- Planning and delivering marketing campaigns across digital, PR, social media and events
- Managing social media communication and content development
- Creating corporate and product communication materials
- Supporting vendor marketing activities and partner programs
- Managing digital marketing activities, including SEO, SEM, content marketing and email marketing
- Developing educational programs and partner communication initiatives
- Organizing conferences, training sessions and partner events
- Coordinating promotional campaigns and loyalty programs
- Collaborating with vendors, customers, business partners and agencies
PR Manager
Avnet Technology Solutions / Evita Advertising Agency
Warsaw
2007.12 - 2017.02
Planned and delivered marketing and communication initiatives supporting global technology vendors and business partners.
Key responsibilities:
- Managing corporate and product PR activities
- Developing marketing campaigns and promotional initiatives
- Managing social media communication and digital marketing activities
- Creating press materials, content and communication assets
- Supporting vendor marketing programs
- Developing educational portal and partner training initiatives
- Organizing conferences, training sessions, partner events and incentive programs
- Coordinating promotional campaigns and loyalty initiatives
- Managing cooperation with vendors, customers, partners and marketing agencies
Marketing Manager
AJM Electronics
Warsaw
2006.10 - 2007.11
Managed marketing activities supporting brand visibility, product promotion and business growth, including campaigns, partner programs, events and marketing materials.
Marketing Manager
ASBIS Poland Sp. z o.o.
Warsaw
2005.11 - 2006.09
Developed marketing activities supporting technology products, vendor initiatives, communication projects and partner programs.
Vice Marketing Executive
Bellona Publishing House
Warsaw
2003.05 - 2005.11
Managed PR, marketing and communication projects for one of Poland’s leading publishing houses.
Key projects included:
- PR and promotional campaigns
- Media relations and press communication
- Book launches, conferences, literary events and trade fairs
- Building relationships with authors, journalists, media representatives, translators, illustrators and creative partners
- Organization of the conference “Polish Companies in NATO Procurement”
- Creation and management of the nationwide Children’s Fairy Tale Writing Competition
Marketing Manager
Bachurski Media Corp.
Warsaw
2002.09 - 2003.03
Developed advertising partnerships and supported publishing projects, promotional activities and cooperation with advertisers, editorial teams and creative partners.
Marketing Specialist
Scientific, Inc.
Warsaw
2000.11 - 2002.07
Started professional career in IT marketing, supporting product communication, PR activities, promotional campaigns, events and cooperation with vendors, media, retail partners, including MediaMarkt, and external agencies
Wykształcenie
Professional Naturopath Course
Institute of Polish Herbalism and Natural Therapies
Lodz 2021.09 - 2023.03
Master's degree - Management and Marketing
University of Warsaw
Warsaw 1995.10 - 2000.09
Umiejętności
- Corporate & Product Communications
- Public & Media Relations
- Integrated Marketing Campaigns
- Digital Marketing
- Social Media Management
- Content Marketing & Content Creation
- Brand Communication
- Event Management
- Partner & Vendor Marketing
- Lead Generation
- Marketing Budget Management
- Marketing Project Management
Languages
Polski
First language
English
Advanced
C1
Personal Development
I have a genuine interest in wellbeing, natural therapies and gaining a broader understanding of people and their needs. Continuous learning has always been an important part of both my personal and professional development.
Zainteresowania
Outside of work, I enjoy an active lifestyle, particularly fitness and yoga, which help me maintain balance and recharge I love reading, discovering new ideas and continuously learning Travelling and exploring different cultures broaden my perspective and satisfy my natural curiosity about people and the world
Social Engagement
Whenever possible, I support charitable initiatives and community fundraising projects. I believe even small actions can make a meaningful difference and value opportunities to contribute to causes that help others.
Oś czasu
PR Manager / Marketing Programs Manager
TD SYNNEX Poland
2022.10 - Current
Professional Naturopath Course
Institute of Polish Herbalism and Natural Therapies
2021.09 - 2023.03
PR Manager / Marketing Programs Manager
Tech Data Poland
2017.03 - 2022.10
PR Manager
Avnet Technology Solutions / Evita Advertising Agency
2007.12 - 2017.02
Marketing Manager
AJM Electronics
2006.10 - 2007.11
Marketing Manager
ASBIS Poland Sp. z o.o.
2005.11 - 2006.09
Vice Marketing Executive
Bellona Publishing House
2003.05 - 2005.11
Marketing Manager
Bachurski Media Corp.
2002.09 - 2003.03
Marketing Specialist
Scientific, Inc.
2000.11 - 2002.07
Master's degree - Management and Marketing
University of Warsaw
1995.10 - 2000.09