Rita Medved

Since January 2020 - Independent Consultant in Strategy and Marketing.
50+ consulting projects in Belarus and Russia implemented. Took part in joint EBRD projects in cooperation with EU consultants. Was in charge of business development projects in Eastern Europe

• Implementation of innovative marketing tools.
• Multifunctional and branch specialization.
• Oversaw preparation of marketing images, videos, emails and other collateral.
• Built and strengthened strategic relationships with vendors, advertising agencies and partners.
• Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
• Directed marketing projects through conceptual planning, schedule management and final implementation.
• Developed creative presentations, trend reports, kitted assets, and product data sheets.
• Developed insights on marketing campaigns to assess performance against goals.
• Aligned activities with corporate objectives by coordinating marketing, sales and IT processes.
• Mentored local personnel on best practices and protocols to maximize productivity.
• Achieved profitability goals by developing and implementing commercial activities.
• Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation.
• Supervised marketing and planning activities to exceed b2b and b2c segment sales and margin goals.
• Increased sales and brand exposure by developing new packaging, collateral, and sales materials and optimizing target audience reach.
• Expertise in working with European consultants to implement projects for companies in Belarus and Russia (combination of European and Slavic mentality).

• Market and company analysis.
• Formation and implementation of strategy.
• Training and development of marketing and sales departments.
• Development of training programs in marketing and management.
• Building developmental trajectories in digital marketing, CJM, UX, CRM programs, brand management.
• Carried out day-day-day duties accurately and efficiently.
• Performed duties in accordance with applicable standards, policies and regulatory guidelines to promote safe working environment.
• Served customers and followed outlined steps of service.
• 50+ development projects from Belarus, Russia and Europe.

• Created innovative strategies to drive customer engagement.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
• Devised marketing plans using digital strategies, print advertising and word of mouth tactics.
• Evaluated target market research and adjusted strategy to address competitive influences and changing market.
• Collaborated with designers and editorial team on marketing materials.
• Supported marketing teams, creating, deploying and optimizing campaigns for b2c clients.
• Developed metrics and measured success in order to further penetrate e-commerce.
• Developed and presented marketing plans and reports to CEO and shareholders.
• Increased website traffic using cutting-edge inbound marketing techniques.

• Implementation of projects in marketing for holding in Belarus, Ukraine, Russian.
• Development and implementation of CRM based on SAP.
• Implementation of direct marketing tools.
• Development bonus loyalty program for service department.
• Launch Programs for KIA and FORD brands in Belarus.
• Launch Programs for LAND ROVER and JAGUAR brands in Belarus.
• Рartnership building, event sponsorship, activation platforms and consumer experience design.
• Executed optimal sales strategies to achieve commercial goals for target market.
• Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets, and sales plans for business segments.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Built and improved customer engagement plans, boosting conversion rates.
• Created over 80 marketing campaigns.
• Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets.
• Cultivated and deepened productive client relationships to enhance collaboration and maintain responsiveness to changing strategies.
• Transformed corporate website and social media platforms to better engage customers and promote sales.
• Partnered with business teams and IT personnel to align project goals with business strategy and define project milestones.
• Planned and coordinated logistics and shipment of materials for attendees of trade shows.
• Development and design of marketing materials together with design team.
• Increased consumer leads through development of targeted advertisements and dealer direct response program.
• Monitored product pricing and legal requirements.
• Collected data and performed customer needs analysis.
• Led team of 6 developers in analysis and rebuild of software from conception through implementation.