Rodrigo Kocurek Cardoso
Creative + Art Director
Kraków
Summary
With over 15 years of experience in the advertising and design industries, I have a strong background in creative direction, branding, and marketing communications. My passion is exploring the intersection of art and technology to enhance user experience and engagement. As a certified AI practitioner, I apply the AI framework to optimize the creative process and outcomes, ultimately creating unique and expressive works that align with the defined business strategies.
Overview
19
19
years of professional experience
4
4
Languages
Work History
Design Manager
Capgemini
01.2023 - Current
- Streamlined creative processes for improved efficiency and team productivity.
- Mentored and trained junior designers to help enhance skills and capabilities.
- Explored, evaluated and introduced generative AI tools to the team, being recognized as the AI evangelist for creative workflows.
- Built strong relationships with clients, leading to long-term partnerships and repeat business opportunities.
- Led knowledge sharing initiatives on generative AI and creative thinking for creatives and project managers.
Senior Graphic Designer
Capgemini
07.2017 - 12.2022
- Translated complex technologic products, business services, and outsourced processes into compelling visual stories.
- Mentored junior designers to foster their professional growth and enhance team productivity.
- Implemented the creative quality from B2C advertising agencies into the daily processes
Senior Art Director
Eskadra
03.2014 - 06.2017
- Consistently developed creative concepts and design executions of ads and campaigns for Polish
and global brands, such as Porsche, Mazda, and Santander Consumer Bank. - Collaborated with cross-functional teams to ensure seamless integration of art direction into marketing initiatives.
- Presented campaign concepts persuasively to key stakeholders, securing approval for implementation.
Creative Head
Percepttiva Publicidade
07.2005 - 08.2013
- Led a team with 20 copywriters and art directors through all stages of creative development, maintaining consistent brand identity across various platforms.
- Inspired team members to exceed expectations consistently by setting clear performance benchmarks and cultivating a culture of excellence.
- Mentored junior designers, fostering a collaborative environment that cultivated talent and creativity.
- Approved and rejected ideas and provided feedback to team.
Education
Media And Advertising
Escola Superior De Propaganda E Marketing
Rio De Janeiro, Brazil12-2003
Skills
Team Leadership
Accomplishments
Contributed as a core team member in the Capgemini and Amazon Web Services (AWS) Global Gen AI Hackathon, where our team emerged as world champions among over 60 teams and 1,400 participants. My role included creating high-quality visual assets that enhanced model training accuracy and driving creative direction in our pitch video, leveraging generative AI to craft a compelling narrative that captured the jury's attention.
Hobbies
Music production with analog synthesizers and drum machines in my home studio.
Timeline
Design Manager
Capgemini
01.2023 - Current
Senior Graphic Designer
Capgemini
07.2017 - 12.2022
Senior Art Director
Eskadra
03.2014 - 06.2017
Creative Head
Percepttiva Publicidade
07.2005 - 08.2013
Media And Advertising
Escola Superior De Propaganda E Marketing
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