Salah Alshaer
Richmond
Summary
Results-oriented Marketing professional with a global perspective, evidenced by extensive experience and numerous industry certifications. Expertise includes developing and implementing strategies to increase sales and foster business growth. Possess U.S. citizenship and bicultural expertise (Arab background), enabling effective engagement with a substantial network of political and business leaders throughout the U.S. and Middle East. Established communication channels with factories in Egypt, Jordan, Lebanon, Saudi Arabia, and Turkey for private label packaging.
Overview
25
25
years of professional experience
1
1
Certification
Work History
Head of Departments
Walmart
01.2022 - 01.2025
- Ensured efficient daily operations and high customer satisfaction through comprehensive administrative and operational oversight. Managed daily operations like scheduling and task assignment, supervising the work team by monitoring performance and conducting meetings, managing inventory to ensure product availability while coordinating with suppliers, and improving the customer experience by resolving complaints and guaranteeing excellent service. Additionally, ensured compliance with all quality, safety, and company standards, as well as local regulations.
General Merchandise Associate
Publix
01.2020 - 01.2022
- Maintained optimal stock levels by efficiently stocking shelves and ensuring a well-organized retail environment. Provided comprehensive customer assistance, including locating merchandise, addressing inquiries, and offering product guidance. Processed customer returns and exchanges accurately and efficiently. Managed point-of-sale transactions, handling cash, credit/debit cards, and gift card payments. Supported inventory management through accurate tracking, timely ordering, and precise inventory counts and record-keeping. Contributed to overall store operations by completing additional tasks as directed by management.
Business Owner
Nasla Inc
01.2015 - 01.2020
- Facilitated the sale of a diverse range of Mediterranean specialty foods, catering primarily to Middle Eastern clientele within the Central Virginia region. Provided knowledgeable assistance on product selection, including unique ingredients and culinary applications. Supported the distribution of in-house manufactured Tahina to a broader market along the Atlantic Seaboard.
National Sales Manager
Al Karamah
01.2008 - 01.2014
- Spearheaded the recruitment, training, and professional development of pastry sales agents in Saudi Arabia. Drove strategic initiatives encompassing new product introduction, import of Egyptian products tailored to Gulf market requirements, and geographical market expansion. Under my leadership, I achieved a remarkable 400% increase in sales within two years, growing revenue from $4 million to $16 million USD.
General Sales Manager
Al Badr Trading East
01.2000 - 01.2008
- Led the comprehensive rebranding initiative for a privately owned food distribution company in Riyadh, Saudi Arabia, including the development of a new brand identity and innovative packaging systems. Successfully introduced and marketed these newly branded products within the Saudi market and spearheaded the development and marketing of new product lines across all Gulf countries. Under my leadership, the company achieved exponential sales growth, increasing revenue from $100,000 to $15,000,000 USD within five years.
Education
Bachelor of Commerce & Business Administration - undefined
Cairo University
Cairo01.2012
Associate's Degree - undefined
Wireless Officers Institute
01.1996
High School Diploma - undefined
Banba Gaden High School
Cairo01.1993
Skills
- Leadership & Management
- Strategic Planning
- Team Leadership
- Training & Development
- Budgeting
- Sales & Business Development
- Market Expansion
- Relationship Building
- Negotiation
- Revenue Growth
- Customer Service
- Client Relations
- Inquiry Resolution
- Cultural Sensitivity
- Operations
- Inventory Management
- Process Optimization
- Financial Acumen
- Cost Control
- Budget Oversight
- Communication
- Intercultural Communication (Fluent in English & Arabic)
Certification
- ServSafe Food Protection Manager Certification
- Successfully completed examination meeting standards set forth by the National Restaurant Association, accredited by the American National Standards Institute (ANSI)-Conference for Food Protection (CFP).
Timeline
Head of Departments
Walmart
01.2022 - 01.2025
General Merchandise Associate
Publix
01.2020 - 01.2022
Business Owner
Nasla Inc
01.2015 - 01.2020
National Sales Manager
Al Karamah
01.2008 - 01.2014
General Sales Manager
Al Badr Trading East
01.2000 - 01.2008
Bachelor of Commerce & Business Administration - undefined
Cairo University
Associate's Degree - undefined
Wireless Officers Institute
High School Diploma - undefined
Banba Gaden High School
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