Snježana Batcha
Zagreb,Croatia
Summary
Accomplished professional with strategic mindset and exceptional communication skills, bringing solid background in relationship management and business development. Possesses highly relevant transferable skills in negotiation and client engagement, combined with soft skills in problem-solving and leadership. Aims to drive growth and foster long-term partnerships in Product and Sales Manager role.
Overview
21
21
years of professional experience
Work History
Senior key account manager - SDA
Panasonic Marketing Europe GmbH
Zagreb, Croatia
04.2020 - Current
- Provided first-class client services, from onboarding to daily account management.
- Managing more then 15 accounts in six countries with growth +36% vs LY (2,5 time growth vs 2019, prior to my role)
- Conducted market research for improved product understanding.
- Highlighted growth opportunities within current client accounts and campaigns to increase revenue.
- Led client negotiations and supply contracts to achieve cost-effective outcomes.
- Drove business growth within specified sales territories through strategic and tactical solution implementation.
- Collaborated closely with marketing teams to develop impactful campaigns.
- Executed financial forecasts for accurate budgeting and planning.
- Followed industry trends and set pricing strategies to maximise business returns.
- Collaborated with cross-company departments, developing new strategies to capitalise on emerging customer trends.
Senior key account manager - AV ACC
Panasonic Marketing Europe GmbH
Zagreb, Croatia
04.2017 - 04.2020
- Strengthened client connections, resulting in long-term business partnerships. Developed strong relationships with key clients to enhance loyalty.
- Formulated innovative solutions for complex client problems, increasing client satisfaction levels.
- Led client negotiations and supply contracts to achieve cost-effective outcomes.
- Developed sales presentations to highlight product benefits and features.
- Executed financial forecasts for accurate budgeting and planning.
- Directed retail and wholesale operations, scrutinising and improving existing processes to boost efficiency.
- Drove business growth within specified sales territories through strategic and tactical solution implementation.
- Collaborated closely with marketing teams to develop impactful campaigns.
Product manager
Samsung Electronics SEAD
Zagreb, Croatia
07.2015 - 10.2016
- Managed product life cycle from concept through to post-launch evaluation.
- Collaborated with sales and marketing teams, improved product positioning in the market.
- Balanced competing priorities effectively in fast-paced environment whilst maintaining focus on strategic goals.
- Increased brand visibility with implementation of innovative marketing campaigns.
- Customized promotional strategies to meet needs of different clients, products and services.
- Defined business strategies and roadmaps to drive performance across sales, promotions and marketing departments.
- Developed pricing structures based on historical and current trends, competitor activities and supply chain data.
- Established budgets for programme activities and controlled expenditure to meet targets.
- Used multi-source data to determine sales and delivery terms for products and services.
Product manager
Hangar 18 d.o.o.
Zagreb, Croatia
04.2015 - 06.2015
Product and Account manager
Asbisc-CR d.o.o.
Zagreb, Croatia
10.2007 - 03.2015
Account manager
Koncar elektronika i informatika d.d.
Zagreb, Croatia
06.2007 - 10.2007
Marketing assistant and Account manager
Megatrend d.o.o.
Zagreb, Croatia
02.2004 - 05.2007
Education
Certificate of Higher Education - Project management
Poslovno uciliste Experta
Zagreb, Croatia /2022 - /2023
Master of Science - Politics
Faculty of Political Science
Zagreb, Croatia /2016 - /2017
Skills
- Business development
- Account development strategies
- Strategic planning
- Budget management
- Negotiation
- Territory management
- Multitasking proficiency
- Creative problem solving
- Cross functional teamwork
Languages
Croatian
Native
English
Fluent
Affiliations
- Reading books
- Nature walks
Timeline
Senior key account manager - SDA
Panasonic Marketing Europe GmbH
04.2020 - Current
Senior key account manager - AV ACC
Panasonic Marketing Europe GmbH
04.2017 - 04.2020
Product manager
Samsung Electronics SEAD
07.2015 - 10.2016
Product manager
Hangar 18 d.o.o.
04.2015 - 06.2015
Product and Account manager
Asbisc-CR d.o.o.
10.2007 - 03.2015
Account manager
Koncar elektronika i informatika d.d.
06.2007 - 10.2007
Marketing assistant and Account manager
Megatrend d.o.o.
02.2004 - 05.2007
Certificate of Higher Education - Project management
Poslovno uciliste Experta
/2022 - /2023
Master of Science - Politics
Faculty of Political Science
/2016 - /2017
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