Sofiane Znati
Cracow, Małopolskie, Poland
Summary
Results-driven professional with extensive expertise in Google Tag Manager, Google Analytics, and Google Ads. Adept at leveraging JavaScript, CSS, and HTML to enhance web performance and user experience. Proven track record in data analytics, problem solving, and troubleshooting to optimise customer support and technical support processes. Strong communication and relationship building skills, with a focus on improving customer experience. Proficient in using Google Sheets and Google Apps Script for efficient data management. Career goal: to continue driving impactful digital marketing strategies through innovative solutions.
Overview
9
9
years of professional experience
5
5
years of post-secondary education
1
1
Certification
Work History
SR. Web Implementation specialist - Premium technical support
Cognizant
Cracow, Poland
12.2022 - Current
- Achieve Premium support within 3 months
- Strive for top performer recognition, delivering exceptional client interactions and project outcomes
- Receive commendations from project managers and clients for outstanding contributions
- Maintain a 100% Customer Satisfaction (CSAT) rate
- Communicate effectively with advertisers, sales, and service teams
- Collaborate with customers and colleagues to achieve project goals
- Implement web-based products accurately to meet client needs
- Provide comprehensive client training on digital marketing tools
- Specializing in a new high-touch project, providing advanced troubleshooting for Google Analytics and Ads
- Page 1 of 5
- Product Expertise: + Google Analytics 4/GA4 360: Event Tracking, Conversion Tracking
- Remarketing, Standard & Enhanced Ecommerce, Troubleshooting, Custom
- Tracking
- Google Ads: Conversion Tracking, Enhanced Conversion Tracking, Offline
- Conversion Tracking, Standard & Dynamic Remarketing, Business Data
- Consent Mode , Customer Match
- Google Tag Manager (GTM)/GTM360/SERVER-SIDE: Standard
- Implementation, Data Layers troubleshooting, GTM Variables, Google
- Analytics and Ads Tags/Triggers configuration
- Shopping Ads/Merchant Center: Verifying and claiming accounts, Feed
- Creation, Optimization and Troubleshooting, Feed Rules
- Additional Tasks : + Created an Audit & KPI Recap Mailer Automation tool (Surfire) designed to streamline the quality assurance (QA) process by automating the sending of audit recap & KPIs emails to agents
- This automation leverages Google
- Sheets and Google Apps Script to extract data, prepare reports, and send personalized emails to agents
- The process ensures that agents are informed of their performance and can acknowledge their markdowns, while also providing a way for QAs to track repeated markdowns.
Co-Founder
Karizma Promo
, Tunisia
11.2019 - 11.2021
- Key Achievements: - Co-founded and established Karizma Promo
- Attained and ensured the reliability of the e-commerce website
- Led order preparation and shipment processes
- Developed foundational business strategies
- Orchestrated social media planning and advertising campaigns on Facebook
- Instagram, and Google.
Advertising Specialist
Iris Fashion Store
, Tunisia
07.2019 - 10.2019
- Key Responsibilities: - Directed advertising campaigns across major social media platforms
- Maintained and enhanced the company's social media presence for increased brand visibility and engagement
- Additional Responsibilities: - Oversaw the e-commerce product lifecycle, including product management, to ensure a seamless shopping experience for customers
- Page 3 of 5 - Ensured the ongoing care and optimization of the e-commerce website to deliver an exceptional user experience and drive sales.
Advertising Specialist
Sympatico Accessoires
, Tunisia
06.2018 - 06.2019
- Key Responsibilities: - Directed advertising campaigns across major social media platforms
- Maintained and enhanced the company's social media presence for increased brand visibility and engagement
- Additional Responsibilities: - Oversaw the e-commerce product lifecycle, including product management, to ensure a seamless shopping experience for customers
- Ensured the ongoing care and optimization of the e-commerce website to deliver an exceptional user experience and drive sales.
IT Specialist
Info Slim
, Tunisia
07.2016 - 01.2018
- Key Responsibilities: - Provided office services, including expertise in MS Office, Photoshop, and printing
- Conducted hardware and software repairs for computers
- Managed an internet café
- Engaged in sales of computers, smartphones, accessories, and components
- Established and managed the company's online presence.
Web Development Intern
STBI
, Tunisia
01.2016 - 06.2016
- As an intern, I was actively involved in web development, working on an E- commerce website using HTML5, CSS3, JavaScript, and PHP5
Education
Bachelor's degree - Computer Science Applied to Management
Sciences Economiques et de Gestion de Nabeul
Tunisia 09.2012 - 06.2016
Bachelor's degree - Computer Science
Ben Guerdane High school
Tunisia 09.2011 - 09.2012
Skills
- Google Tag Manager
- Google Analytics
- Google Ads
- Google Merchant Center
- JavaScript
- CSS
- HTML
- Google Sheets
- Google Apps Script
- Problem Solving
- Data Analytics
- Customer Support
- Technical Support
- Relationship Building
- Databases
Languages
Arabic
Native
English
Fluent
French
Intermediate
Italian
Beginner
Polish
Beginner
Accomplishments
Top performer 2023 on Technical Solutions project :
I received this Certificate of Appreciation from Cognizant for my contributions to the team in 2023!
Certification
Google Analytics Certification
Timeline
SR. Web Implementation specialist - Premium technical support
Cognizant
12.2022 - Current
Co-Founder
Karizma Promo
11.2019 - 11.2021
Advertising Specialist
Iris Fashion Store
07.2019 - 10.2019
Advertising Specialist
Sympatico Accessoires
06.2018 - 06.2019
IT Specialist
Info Slim
07.2016 - 01.2018
Web Development Intern
STBI
01.2016 - 06.2016
Bachelor's degree - Computer Science Applied to Management
Sciences Economiques et de Gestion de Nabeul
09.2012 - 06.2016
Bachelor's degree - Computer Science
Ben Guerdane High school
09.2011 - 09.2012
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