Stepan Mykhailenko

• Strongly advocated for transition to segment marketing, as support material in 2022 completed regional project to renew potential assessment for accurate prioritization of opportunities;
• Dedicated efforts to on-board sales teams and work jointly on marketing campaigns, endorsing sales-marketing cooperation with teams in Poland, Hungary, Cesko and Slovakia;
• Build strong network with marketing colleagues on EMEA and Global level, during 2023 was selected as mentor by younger marketing colleague from another region;
• Provided local market insights regarding one of main activity with end-customers that led to 100K$ investment for 2024 project initiation on EMEA level;
• Launched comprehensive sales promotion Trade-In/Up campaign, coordinated cooperation between inside sales, account teams and channel partners. Used strong analytical and problem-solving skills to develop effective solutions for challenging situations;
• Achieved 205% execution of Campaign Opportunity Target within 2023;
• Achieved #1 position across EMEA for total sales volume generated in key b2b campaign during 2022.

• Closely engaged with 15 Channel Partners and sales and marketing local teams to execute new business model setup for Ukraine and Georgia. Worked well in international, multi-divisional team setup, providing support and guidance.
• Played key role in team responsible for successful transformation of multi-million Industrial and Safety business. Proved successful working within tight deadlines and fast-paced environment.
• Provided hyper-care partner support and service, constantly meeting divisional sales targets. Resolved problems, improved operations and provided exceptional service.

• Supported Channel Partners, gaining experience in cross-functional sales processes.
• Cultivated interpersonal skills by building positive relationships with Channel Partners teams.

• Developed regional marketing strategy, taking into consideration local business setup in Kazakhstan, Belarus and Ukraine. Proven ability to learn quickly and adapt to new situations.
• Working together with regional end-user and channel sales teams defined key priorities and actions to achieve business group goals (OP was overachieved by 2% with strong headwind of economy downturn). Exercised leadership capabilities by successfully motivating and inspiring others.
• Initiated several sales promotion campaigns that generated 100K USD in incremental sales within year.

• Developed new approach to Channel Partner marketing, introducing better control over joint funds wit the value of 100K USD;
• Supervised junior marketing assistant in implementation of End-user loyalty program (3M Safety Club), building database of 300 MQL within first quarter;
• In cooperation with account team rolled-out key account marketing campaign that generated incremental sales of 0.5M USD within first year;
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.

• Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors;
• Conducted market research to identify new opportunities and target market segments.

Driving growth of industrial tools selling in construction segment.

Designed and implemented local sales growth strategies for consumable electronics product portfolio.