Śviatłana Kryvanosava
Wrocław,Poland
Summary
Results-driven Senior Digital Marketing Manager with expertise in iGaming and managing high-budget paid media campaigns across LATAM, Tier-1 (USA, EU, Canada, Australia), and CIS markets. Proven track record running multi-channel campaigns with 6-figure monthly budgets, optimizing towards FTD, NGR, and ROAS in heavily regulated verticals. Experienced in leading end-to-end Google Ads strategy (Search, Performance Max, YouTube, and Demand Gen) with deep hands-on expertise in GA4, GTM, and tracker integrations.
Overview
11
11
years of professional experience
Work History
Senior Digital Marketing Manager
NDA
, Poland, Serbia
04.2019 - Current
- Leading end-to-end paid media strategy for Tier-1 (EU, USA, Canada, Australia) market projects, including Google Ads Search and display campaigns, driving a 2x increase in customer leads within the first month of launch.
- Managing 6-figure monthly ad budgets with direct accountability for CPA, CPL, and retention KPIs.
- Conducting comprehensive audits of marketing channels, analytics setups (GA4, GTM), and conversion funnels; identified optimization opportunities and collaborated with product and leadership to implement fixes.
- Analysing website traffic using Google Analytics, making data-driven decisions to optimise online marketing efforts.
- Building and maintaining conversion tracking integrations between Google Ads, GA4, GTM, and CRM platforms.
- Collaborating with design teams to create visually appealing graphics for digital marketing collateral, enhancing brand identity.
Digital Marketing Manager
Citrus Systems
Belgrade, Serbia
07.2022 - 06.2025
- Increased my area of responsibility from Media buying to Marketing management and helped to scale an iGaming project from zero to Top-10 in LATAM markets, combining overseeing and hands-on executing paid acquisition strategy across Google Ads, Meta, and programmatic networks.
- Managed relationships with ad networks, Google Account Managers, and external traffic providers; attended business events across EU and LATAM to strengthen partnerships and remain informed on platform changes.
- Directed creative production (landing pages, ad copy, banners) and conducted A/B tests on keywords, bidding models, and audience segments to enhance ROAS, CAC, FTD, and retention rates.
- Led cross-functional collaboration with designers, developers, project managers, and affiliate teams to deliver projects in a fast-paced environment.
Digital Marketing Specialist (Media Buyer)
Citrus Systems
Belgrade, Serbia
08.2020 - 06.2022
- Ran multi-channel PPC and programmatic campaigns (Google Ads, Meta Ads, Taboola, MGID, Clickadu, ExoClick etc) across LATAM, Tier-1 (EU, Canada, Australia) African, and CIS markets with 6-figure monthly budgets.
- Owned daily monitoring and optimization of CPM, CPC, CPL, and ROI data; built and tested hypotheses systematically through A/B experiments.
- Deployed and managed analytics stack: GA4, Yandex Metrica, Keitaro tracker, Microsoft BI, Tableau, integrated with CRM for full-funnel attribution.
Digital Marketing Manager
Relouis Bel
Minsk, Belarus
05.2020 - 07.2020
- Audited existing marketing channels and analytics systems; developed short- and long-term marketing plans presented directly to company leadership.
- Launched Google Ads, Yandex.Direct and Meta campaigns with 50+ handcrafted ad assets, shortening the ROMI payback period to one month.
Account Manager
Webcom Group
Minsk, Belarus
11.2018 - 03.2020
- Served as primary client contact in Digital Advertising agency managing communications, performance reporting, and upsell identification across a portfolio of digital marketing accounts.
- Analysed account performance data (Google Ads, Yandex.Direct, Meta Ads), identifying trends and implementing actions to drive growth.
- Oversaw project timelines and budgets, ensuring successful delivery within agreed parameters.
Sales Account Manager
Megagroup
Minsk, Belarus
11.2014 - 11.2018
- Consistently met and exceeded sales targets in Digital Marketing agency through upselling, cross-selling, and referral-driven new business acquisition.
- Analyzed account performance (via Google Ads, Yandex.Direct, Google Analytics & custom software tools), tracked metrics, provided constant updates to both clients and company leadership.
- Coordinated with cross-functional teams to ensure timely delivery of products and services to clients.
Education
Master of Economics - Economic Sociology
Belarusian State Economic Univercity
Minsk01-2015
Skills
- Google Ads & GTM
- Paid media strategy
- SEO strategy
- Conversion optimisation
- A/B testing
- Data analysis
- Market research
- Budget management
- User retention
- Client relationship management
Languages
Polish, Russian
First Language
English
Advanced
C1
Serbian
Intermediate
B1
Spanish
Beginner
A1
Portuguese
Beginner
A1
Timeline
Digital Marketing Manager
Citrus Systems
07.2022 - 06.2025
Digital Marketing Specialist (Media Buyer)
Citrus Systems
08.2020 - 06.2022
Digital Marketing Manager
Relouis Bel
05.2020 - 07.2020
Senior Digital Marketing Manager
NDA
04.2019 - Current
Account Manager
Webcom Group
11.2018 - 03.2020
Sales Account Manager
Megagroup
11.2014 - 11.2018
Master of Economics - Economic Sociology
Belarusian State Economic Univercity