Svitlana Hrdlychka
Piaseczno
Summary
Dynamic and results-oriented marketing professional with extensive experience in various fields and domains. Strong background in strategic marketing planning, budget management, and event management to build brand awareness and strengthen public relations. Committed to using data-driven insights to optimize marketing strategies and achieve measurable results. Able to build relationships and engage stakeholders in a fast-paced environment. Eager to share innovative ideas and strategic approach with a forward-thinking marketing team.
Overview
13
13
years of professional experience
Work History
EMEA Marketing Specialist Advanced Surgery
Baxter
07.2024 - Current
- Setting up a Learning Hub for HCPs
- Marketing planning (online and offline events, new product launches, campaigns)
- Organizing and executing promotional events for HCPs across EMEA to strengthen community relations and brand awareness.
- Budget tracking and expense reporting, ensuring marketing activities remained within financial constraints.
- Supporting cross-functional teams in execution of integrated marketing plan
Talent Acquisition Specialist
Baxter
04.2023 - 06.2024
- Conducted sourcing activities in order to fill open positions
- Led the screening process, including resume screening and interviewing
- Managed candidate pools to ensure qualified candidates remain engaged in current or future opportunities
Talent Acquisition Specialist
Palo Alto Networks
06.2022 - 12.2022
- Sourced, attracted, interviewed and submitted candidates
- Built and maintained strong working relationships with the stakeholders
- Developed talent pipelines for future hiring needs
Product Brand Manager
TIGRES LLC
11.2017 - 02.2022
- Developed and executed the brand strategy for product lines
- Managed the brand's positioning, messaging, and identity
- Monitored market trends and customers' needs to identify new market opportunities
- Planned and managed budget, marketing events and campaigns
- Collaborated with cross-functional teams (manufacture, design department and sales) to ensure consistency across all touchpoints
- Managed production volumes, production timing, stocks, labeling and packaging
Category Manager/ Project Manager
REMEDIKAL LLC
03.2012 - 09.2017
- Planed and implemented long-term development strategies for product categories
- Monitored market dynamics, including consumer preferences, industry trends and regulatory changes, and adjusted category strategies accordingly
- Managed the negotiation process to obtain the best conditions on the market
- Delivered 2 crucial projects: Implementation of a complex rebranding of the drogerie chain (visual changes, change of concept, brand awareness and marketing strategies, market positioning) and implementation of TOC (theory of constraints), acting as a champion of the TOC team
Education
Master of Economics, Volyn National University
01.2014
Master of Applied Linguistics, Volyn National Univ
06.2010
Skills
- Ability to Work Under Pressure
- Proactive and Self-motivated
- Communication Skills
- Time Management
- Problem Solving
- Team Player
Languages
Ukrainian
Native language
English
Proficient
C2
Polish
Upper intermediate
B2
Russain
Advanced
C1
Timeline
EMEA Marketing Specialist Advanced Surgery
Baxter
07.2024 - Current
Talent Acquisition Specialist
Baxter
04.2023 - 06.2024
Talent Acquisition Specialist
Palo Alto Networks
06.2022 - 12.2022
Product Brand Manager
TIGRES LLC
11.2017 - 02.2022
Category Manager/ Project Manager
REMEDIKAL LLC
03.2012 - 09.2017
Master of Applied Linguistics, Volyn National Univ
Master of Economics, Volyn National University
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