Tata Kabanava
Warsaw
Summary
Public relations professional with over 10 years with proven track record in managing comprehensive PR strategies. Developed and executed high-impact campaigns, driving brand recognition and positive media coverage. Collaborative team player known for adaptability and achieving results. I bring a creative and strategic mindset to every project. I am not afraid to step out of my comfort zone and try new things. Certified life coach. My value is constant self development, and my motivation is to work on cool projects that I can take pride in.
Overview
14
14
years of professional experience
Work History
PR Manager
Solvd
05.2022 - Current
- Company Overview: https://solvd.com/
- Development of a PR strategy to increase brand recognition for customers
- Development of a content strategy
- Building pr-processes from scratch
- Work with PR-agencies and content managers
- Work to increase the number of internal media experts
- Partnerships with conference organizers, professional communities and events
- Trainings for company's speakers to take speeches at conferences and webinars
- Building a process for customer feedback on rating sites (clutch, Goodfirms, google business etc)
- Development of a social media concept for potential clients
- Special projects for social media
- Events for customers
- Creating video cases and experts video interview
- Organization photoshoots of board members and key employees
- Media Relations
- Participation in the development of the visual style of the company
- Analysis and performance evaluation
- Https://solvd.com/
HRPR Manager
Solvd
04.2021 - 05.2022
- Company Overview: https://solvd.com/
- Development of a PR strategy to increase HR brand recognition
- Work to increase the number of brand ambassadors
- Development of a site concept for potential employees and project management of the web-site
- Partnerships with conference organizers, professional communities and events
- Training for company's speakers to take speeches at conferences
- Organization and support of projects to inform employees (internal news, social media, special information projects for employees, video interviews with c-level, etc.)
- Motivation of key employees
- Organizing and conducting internal Tech Talks
- Development and implementation of a mental health program for employees
- Conducting lectures for employees
- Organization of corporate parties and employee engagement events
- Special projects with key media
- Participation in IT employer surveys
- Media Relations
- Analysis and performance evaluation
- Https://solvd.com/
HRPR Manager
Intetics
01.2019 - 04.2021
- Company Overview: https://intetics.com/
- Build, implement and maintain the company’s HR brand
- Writing the company's PR-strategy, developing a PR-campaigns plan to attract employees
- Partnerships with conference organizers, professional communities and events
- Organization and support of projects for informing employees (newsletters, reviews, brochures of corporate publications, internal meetups)
- Employee’s motivation program development
- Analytics
- Media relations
- Https://intetics.com/
Key Account Manager
Leo Burnett Kryn
05.2018 - 01.2019
- Company Overview: https://leoburnett.by/
- Interaction with customers day-to-day (Coca-Cola, Samsung)
- Preparation of project budgets/timings
- Shooting of commercials, creation of graphic commercials, adaptation, design
- Organization of work within the agency’s team
- Work with contractors
- Https://leoburnett.by/
Account Manager
TDI Group
01.2017 - 05.2018
- Company Overview: https://tdi.by/en/
- Interaction with the client day-to-day (FMCG)
- Preparation of project budgets/timings, preparation of reports for the client
- Project management (development of advertising campaigns, design, development of banners, organizing and conducting photo sessions, shooting commercials, creating graphic commercials, recording radio clips, etc.)
- Organization of work within the agency’s team
- Preparation of commercial offers and presentations
- Work with contractors
- Https://tdi.by/en/
PR-Manager
Leo Burnett Kryn
06.2015 - 12.2015
- Company Overview: https://leoburnett.by/
- Work with McDonald’s in Belarus: development of a pr-strategy, development of integrated pr-concepts (media, digital, ATL)
- Media Relations
- Organizing events for company employees
- Сopywriting: press releases, speeches, articles, interviews, texts for radio commercials, scripts for TV plots
- Performance evaluation of work
- Https://leoburnett.by/
Deputy Director
PR-agency etc. (part of TUT.BY)
09.2010 - 11.2015
- Working with companies from various fields (IT, developers, financial companies, clothing stores, restaurants, medicines, production of special equipment, paints, etc.): developing PR strategies, planning a concept for the development and promotion of brands
- Working with journalists: creating informational occasions, initiating publications, interacting with the media, organizing events for media representatives (press conferences, press breakfasts, press tours, round tables, etc.)
- Organization and holding of PR events and events with partners (seminars, master classes, conferences, round tables, meetings, strategic sessions, negotiations)
- Creation of printed advertising materials, presentations, promotional videos about companies
- SMM: strategy development, control over work performance, performance evaluation
- Copywriting: press releases, speeches, comments of top managers of companies, articles, reviews, analytical materials, interviews
- GR
- Communication audit
- Development of anti-crisis proposals
- Corporate social responsibility programs
- Work with contractors
- Preparation of presentations and proposals for sponsors
- Work with contractors
Education
Master Coach -
Academy of Psychology and Coaching of Veronika Khatskevich
12.2021
PR Manager -
Academy of Business Solutions — Success
12.2008
Journalism - Management and Advertising
Ivan Franko National University of Lviv
12.2006
Personal Information
Title: PR Manager
Timeline
PR Manager
Solvd
05.2022 - Current
HRPR Manager
Solvd
04.2021 - 05.2022
HRPR Manager
Intetics
01.2019 - 04.2021
Key Account Manager
Leo Burnett Kryn
05.2018 - 01.2019
Account Manager
TDI Group
01.2017 - 05.2018
PR-Manager
Leo Burnett Kryn
06.2015 - 12.2015
Deputy Director
PR-agency etc. (part of TUT.BY)
09.2010 - 11.2015
PR Manager -
Academy of Business Solutions — Success
Journalism - Management and Advertising
Ivan Franko National University of Lviv
Master Coach -
Academy of Psychology and Coaching of Veronika Khatskevich
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