Katsiaryna Vasiliuk

• Created and implemented mission statement, vision and development strategy for ProcessNavigation software
• Developed a product matrix.
• Prepared case descriptions for the company.
• Contributed to the development of the company's website, brochures, and presentations.
• Managed the creation of the brandbook and guidelines.
• Implemented Lean Project Management principles in software and marketing projects development

Project and process management:

• Managed complex cross-department projects, including the development and implementation of a new loyalty program for retail brand, the creation of a promotional strategy and digital ecosystem for the TOP ice cream brand (over 2mln views of the website for the first 3 days of the campaign) and new brand go-to-market strategy (0 to 72% brand awareness after the launch and integrated ad-campaign).
• Created, formalized, and integrated tools to enhance marketing process efficiency and consistency.
• Designed and implemented project management and control approaches in digital department.

Team mentoring and supervision:

• Implemented a system of regular reporting, which helped to deliver 70+ projects yearly on time;
• Conducted team training sessions;
• Facilitated continuous feedback loops to improve performance and collaboration.

Media & Marketing strategy development and implementation:

• Developed and implemented media and digital strategies for FMCG brands such as TEOS, Sveza, Maties, Optimal, TOP Ice-cream, Yukki, Soletto, Brest-Litovsk, Santa Bremor, Savushkin, Laskovoye Leto, Babushka Anya, Samoye Vremya, and Santa Retail.
• Analyzed target audiences and customer journey maps, defining consumer insights and setting media goals in line with marketing objectives set by marketing teams.
• Developed and implemented internet advertising tactics by setting media plans, selecting tools, monitoring KPIs and analyzing performance metrics.
• Developed, managed and controlled media and digital budgets for 4 business units on 6 markets.
• Participated in promotional materials creation, adaptation and localization, arranged and evaluated pitches, and managed external agencies and internal design teams.
• Conducted regular trainings for the team and top managers.
• Supported SMM initiatives for Santa Retail and TOP Ice-cream projects.
• Managed online reputation projects for Santa businesses, analyzing monthly and annual reports.

Relevant projects: Digital strategy development, adaptation of creative ideas to digital instruments.

EFFIE Belarus 2021 (Project TOP Smile! 2020-2022).

ADMA Awards 2022 (Project TOP Smile! 2020-2022).

Organization and execution of selection processes for media agencies and media houses across various markets:

• Identified agency participants,
• Developed evaluation systems and criteria,
• Prepared detailed briefs,
• Analyzed and assessed tender results,
• Presented outcomes to company leadership and owners.

Project management and website development for the group of companies SANTA:

• Created briefs based on marketing goals and competitor research.
• Developed concepts for 4 corporate and 5 brand websites.
• Wrote technical requirements (ToR).
• Arranged and evaluated pitches for website development companies.
• Controlled paperwork and managed all project stages.

Key projects:

https://santa.by/

https://www.bremor.com/

http://svezacheese.by/

https://teos.by/

https://topsmile.by/

• Developed regulations for interdepartmental collaboration in website development and the implementation of digital strategies.

• Event organizing (local and international exhibitions - SIAL China, Seafood Expo and Global Fishery Forum. Annual family festival Oblaka Moloka)
• Corporate visual identity development and implementation
• ORM control
• Corporate mission statement, vision and values implementation
• New employee handbook development
• HR-projects support: Corporate Competences project
• Conducted corporate culture trainings for new employees

• Created concepts for the corporate events for different companies
• Worked as an event manager and event coordinator during the events held by the agency

• Developed a Minsk lifestyle online media