Summary
Overview
Work History
Skills
Education
Additional Information
Certification
Independent Projects
Generic
Vinayak Mathur

Vinayak Mathur

Warsaw

Summary

Enterprise Architect

Marketing | Ecommerce | CRM | Data | Personalization


Results-driven Technical Solution Architect with over 13 years of hands-on experience in designing and implementing innovative solutions for marketing, ecommerce platforms, CRM systems, and data-driven strategies. Adept in orchestrating complex technical landscapes to drive seamless customer experiences and enhance business growth. Proven expertise in a wide range of technologies including Ecommerce, CRM, Loyalty Systems, CMS, Graph QL, Middleware, Payment Gateway, and Enterprise Data Platforms. Passionate about leveraging data and technology to drive customer analytics and personalization strategies.


Key Highlights:

  • Ecommerce Excellence: Successfully led the architecture and integration of ecommerce platforms, streamlining user journeys and boosting online sales by 25%.
  • Data-Driven Strategies: Played a pivotal role in implementing an enterprise data platform, enabling data-driven decision-making and enhancing customer insights.
  • Customer-Centric Solutions: Developed customer analytics frameworks that led to a 30% increase in customer engagement and retention rates.
  • Omni-channel Integration: Orchestrated seamless integration of CRM, loyalty systems, and middleware, ensuring consistent user experiences across channels.
  • Technical Leadership: Led cross-functional teams of developers, guiding projects from conception to successful deployment while adhering to best practices.
  • Innovation Advocacy: Spearheaded the adoption of Graph QL, resulting in a 40% reduction in API response times and improved front-end performance.
  • Personalization Champion: Help execute personalized marketing campaigns with better conversion rates.


Bringing a unique blend of technical prowess and marketing acumen, I am committed to driving transformative solutions that bridge the gap between technology and customer-centric marketing strategies.

Overview

13
13
years of professional experience
7
7
Certificate

Work History

Enterprise Architect - Americas and Europe

British American Tobacco
01.2020 - Current
  • Owned end-to-end technical architecture for Americas and Europe regions, collaborating closely with regional stakeholders to align solutions with business objectives.
  • Spearheaded the adoption of event-driven architecture across the organization, transforming the way data and processes interacted and enhancing system flexibility and responsiveness.
  • Led the design and implementation of end-to-end technical solutions for marketing initiatives, collaborating closely with marketing teams, developers, and stakeholders.
  • Translated business requirements into technical specifications, ensuring alignment with marketing objectives and scalability for future growth.
  • Architected and integrated ecommerce platforms (Magento, Shopify), enabling seamless online shopping experiences.
  • Orchestrated the integration of CRM systems (Salesforce, HubSpot) with loyalty programs, optimizing customer engagement and loyalty tracking across multiple touchpoints.
  • Developed content management strategies, enabling marketing teams to efficiently manage and deliver personalized content to various channels.
  • Implemented Graph QL and API integrations to improve frontend performance, resulting in a 40% reduction in API response times and enhanced user experiences.
  • Collaborated with cross-functional teams to establish middleware solutions, ensuring consistent data flows and synchronization between systems.
  • Championed the adoption of cloud-based enterprise data platforms empowering data-driven decision-making and enhancing customer insights.
  • Designed and executed customer analytics frameworks to analyze user behavior, leading to a 30% increase in customer engagement and retention rates.
  • Spearheaded personalization strategies by leveraging customer data, resulting in a 20% uplift in conversion rates for targeted marketing campaigns.
  • Provided technical leadership and mentorship to developers, guiding projects through agile methodologies and ensuring the delivery of high-quality solutions.

Technical Manager - Architecture

Capgemini
02.2018 - 08.2019
  • Take complete ownership of the engagement starting from gathering business requirements to implementation, testing, reporting, insights, and strategy.
    • Estimate the level of effort and duration for entire projects/engagements with ownership of solution design and planning.
    • Develop recommendations, proposals and scope of work documents while also identifying critical dependencies & gaps
    • Construct a technical architecture of multiple solutions fitting client’s industry standards, use cases, strategy and technical needs
    • Work with technical leads to design a solution that optimally utilizes Adobe tools and supports clients use cases, strategy and industry standards
    • Break down Customer strategies into phased roadmaps according to Customer priorities, industry best practices and technology prerequisites and dependencies
    • Defining the variables, designing the Implementation framework for data collection.
    • Integration with other marketing channel solutions using Data connectors.
    • UAT, Quality Assurance and other testing activities to ensure quality
    • Manage a team of Developers and Reporting Analysts.
    • Leading practice of competency building for Adobe Marketing cloud suite
    • Vendor Management.

Technology Lead - Marketing Technologies

L&T Infotech
11.2016 - 01.2018
  • Define KPIs for a clients’ business
  • Create a business requirements document & Tech Spec for analytics scoping
  • Help clients consolidate data to obtain a holistic view
  • Validate the implementation (post-deployment) and confirm adherence to the technical specification
  • Supervise a team of Developers

Consultant - Adobe Marketing Cloud

Adobe
02.2014 - 08.2016
  • Troubleshooting discrepancies of Adobe Analytics and Adobe Social for Clients
  • Testing new product features and assisting Engineering staff in resolving issues
  • Fostering high levels of B2B-enterprise customer satisfaction and loyalty
  • Educating clients on the functionality of Adobe Marketing Cloud solutions

Technical Specialist

I Yogi Technical Services
07.2012 - 02.2014
  • Resolving issues of the customer PC for all Windows based applications and peripherals
  • Responsible for effectively handling customer objections/queries & revenue targets

Floor Technical lead

Vinayak Consultant
03.2010 - 04.2012
  • Providing technical assistance via phone, email in a dynamic and fast environment
  • Troubleshoot CPE issues, Mobile Broadband, Web/Mail other ISP related products
  • Independent Projects: Audit & Implementation

Skills

    Technical Skills:

  • Ecommerce Platforms (eg, Magento, Shopify, Wix)
  • CRM Systems (eg, Salesforce, HubSpot, Microsoft Dynamics)
  • Loyalty Systems Integration
  • Content Management Systems (CMS)
  • Graph QL and API Integration
  • Middleware and Integration Technologies
  • Payment Gateway Integration
  • Customer Analytics and Data Analysis
  • Personalization and Segmentation Strategies
  • Agile and Scrum Methodologies
  • Architectural Standards

Education

Advance Management Certificate in Operations Management -

London School of Business And Finance
London, UK

Bachelor of Business Administration -

Amrita Vishwa Vidhyapeetham
Coimbatore, India

Textile engineering Diploma -

Rajiv Gandhi Proudyogiki Vishwavidyalaya
Indore, India

Additional Information

  • Shark Tank Winner - BAT
  • Performance Excellence Award -Adobe Systems
  • Rising Star - Adobe Global Services India
  • Adobe Star Performer - Adobe Systems
  • Performance Excellence Award - Adobe Systems
  • Best Performer - iYogi Technical Services
  • Best Revenue Generator - iYogi Technical Services

Certification

  • Adobe Analytics Architect
  • Certified Business Intelligence professional
  • Google Analytics Individual Qualification
  • Adobe Target Sales Accreditation
  • Certified by AMAI in Digital Marketing
  • Adobe Experience Manager ACE
  • SAFe 4 Agilist

Independent Projects

Hong Leong Bank 2016.09 - 2016.10

TA Digital 2019.08 - 2019.11

  • Created business and technical requirements documentation and developed solution designs for analytics implementation.
  • Reviewed current analytics implementations and provided recommendations for realignment to customer KPIs or technical best practices.
  • Captured and documented customers' business and technical requirements.
  • Provided analytics domain expertise, consultation and troubleshooting internally and for customers.
  • Implemented analytics tagging using tag management solution.
  • Supported analytics implementation on websites or applications.
  • Extracted and interpreted data patterns to translate findings into actionable outcomes.

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