Vita Kishkunova

PetFood Brand

• Utilized market trends and target audience statistics to effectively and appropriately market products.
• Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
• Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
• Developed creative briefs for internal designers, ensuring alignment with overall marketing objectives and brand guidelines.
• Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
• Performed market segmentations, targeting and positioning for each product line.
• Conducted market research to identify new opportunities and target markets.

PetFood Brand

• Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
• Spearheaded product launches, collaborating with product development teams to create comprehensive go-to-market strategies that drive sales growth.
• Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
• Enhanced company reputation through successful public relations initiatives and positive media coverage.
• Researched developing trends to stay updated with new ideas and marketing practices.
• Delivered compelling presentations to stakeholders, demonstrating the value of proposed marketing initiatives in driving business results.
• Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
• Worked with graphic designers and writers to establish theme and tone for content.

• Coordinated workshops and training sessions for professional development of staff members.
• Managed daily operations for a smooth barbershop experience and enhanced client retention.
• Established an employee incentive program that improved team morale and productivity levels.
• Oversaw financial management tasks such as budget creation, expense tracking, and cash flow monitoring for optimal business performance.
• Evaluated market trends to stay competitive within the industry while offering innovative services tailored to client preferences.
• Fostered a positive work atmosphere by promoting open communication amongst staff members leading to increased collaboration.
• Implemented marketing strategies to promote the barbershop''s services and increase foot traffic.
• Mentored junior employees to foster growth within the company, increasing staff retention rates.
• Maintained a clean, organized, and welcoming environment to attract new clients and retain loyal customers.
• Increased customer satisfaction by implementing efficient scheduling and appointment systems.
• Recruited skilled barbers to expand the range of services offered at the shop, attracting diverse clientele groups.
• Consistently received positive performance reviews from guests.
• Resolved guest complaints about service or style.
• Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
• Successfully managed budgets and allocated resources to maximize productivity and profitability.

John Frieda Brand (haircare products)

• Launched successful product launches by coordinating integrated marketing efforts.
• Cultivated positive working relationships with journalists, resulting in increased coverage opportunities for clients.
• Streamlined internal communication processes, improving efficiency and information flow among employees.
• Optimized online presence through social media management and search engine optimization techniques.
• Developed relationships with key industry influencers to expand reach and credibility.
• Organized and managed special events, including press conferences and product unveilings, generating buzz and excitement around new offerings.
• Collaborated with marketing teams to align PR objectives with overall business goals.
• Increased brand awareness by developing and implementing strategic public relations campaigns.
• Managed crisis communications, mitigating potential damage to company reputation.
• Communicated with media weekly to build relationships and optimize press coverage.
• Developed brand media relations strategies that bolstered community awareness and knowledge.
• Coordinated press releases and handled press inquiries.
• Wrote and edited articles, web content, advertising copy, periodicals and publications for internal and external audiences.
• Developed innovative PR strategies.
• Collaborated with external PR firms, as well as internal sales and marketing managers, to determine branding, product positioning and media messages.
• Consulted with advertising agencies to arrange promotional campaigns in various types of media.

Feed Additives for Agricultural Animals

• Increased brand awareness by developing and implementing strategic public relations campaigns.
• Organized and managed special events, including press conferences and product unveilings, generating buzz and excitement around new offerings.
• Communicated with media weekly to build relationships and optimize press coverage.
• Produced and distributed internal and external communications.
• Coordinated press releases and handled press inquiries for Misma Pro company.
• Wrote and edited articles, web content, advertising copy, periodicals and publications for internal and external audiences.
• Cultivated positive working relationships with journalists, resulting in increased coverage opportunities for clients.