Volha Husakova
Warsaw
Summary
I have extensive experience in CRM marketing. Currently, I am interested in projects on the international market.
Overview
8
8
years of professional experience
Work History
Lead CRM Marketing Manager
ITgenio
11.2021 - Current
- building an email marketing system from scratch: from implementing CDP to establishing personal KPIs
- devise and manage the entire email and CRM marketing strategy
- create audience segments and run highly personalized email campaigns
- track key campaign metrics and report their impact on business performance
- liaise closely with the sales and the client support teams.
CRM Marketing Manager
Ecommerce Group
09.2021 - 11.2021
- end-to-end preparation of mailings: from writing texts and making layouts to sending and collecting data for analytics
- development and implementation of email triggers in English and Spanish for the group online stores (https://www.hobbystories.store/, https://holahobby.store/, https://artofpaintbynumbers.com/, etc)
- configuration of SMS and push notification scenarios
- conducting regular reports.
Lead Email Marketing Manager
OZ.by
01.2016 - 04.2019
- preparation and dispatch of email campaigns according to the content plan
- automation of sequential email campaigns
- setting tasks for designers, copywriters, and analysts
- quality control, report preparation
- participation in product range development, brand development.
Education
Higher - Journalism, Broadcast
Belorusian State University
Minsk01.2015
Date Of Birth
07/11/91
Reside In
Poland
Citizenship
Belarus
Desired Position
Retention/СRM Marketing Manager
Employment
- Full time
- Part time
Work Schedule
remote working
Key Skills
- Google Analytics
- HTML
- Figma
- English
- Stripo
Timeline
Lead CRM Marketing Manager
ITgenio
11.2021 - Current
CRM Marketing Manager
Ecommerce Group
09.2021 - 11.2021
Lead Email Marketing Manager
OZ.by
01.2016 - 04.2019
Higher - Journalism, Broadcast
Belorusian State University
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