Weronika Drzewińska
Employer Brand Manager
Warsaw
Summary
Passionate Employer Branding Expert with 6+ years of experience in IT industry. Experience in creating employer brand strategy from scratch (grew awareness of the employer brand from 0 to 30% among the target group in 1.5 years). Recognized with EBEA Special Mention (by HRM Institute) for the best careers website in 2022. Excited to obtain the role in which I'll apply my employer branding strategic skills to drive talents and achieve business goals.
Overview
8
8
years of professional experience
7
7
years of post-secondary education
1
1
Certification
2
2
Languages
Work History
Employer Brand & Internal Communication Manager
Tidio
2 2021 - Current
- Joined the company as the first EB hire and developed the employer brand from scratch
- Carried our EVP defining process, created EB strategy for Polish and international markets
- Conceptualized and executed key projects: careers website and blog with 60+ articles showcasing employees expertise, recruitment marketing campaigns - paid social media, dedicated LPs, Google Ads, 20+ industry events and partnerships
- Created and managed the Tidio Ambassadors - an employee advocacy program that equips employees with essential skills and opportunities to build their brand and promote Tidio as a great place to work and grow (35 people on board)
- Build and managed a 2-people EB team for almost 2 years
- Created and executed an internal communication strategy for Tidio as an English-speaking organization in the remote-first work environment
- Collaborated effectively with various stakeholders across the company (i.a., Human Resources, Marketing, Product, Management)
- Key Results: Awareness: 30% of candidates recognize Tidio as an employer before applying to the company (grew from 0 to 30% within 1.5 years)
- Consideration: 45.5% of candidates claim they applied to Tidio due to employer branding activities.
Employer Branding Consultant
OK SUPER
08.2020 - 01.2021
- Creating and managing end-to-end employer branding campaigns for chosen clients: Deloitte (consulting), Freightliner (railways), BGK (banking)
- Carrying out market research and strategic concept development
- Planning and executing paid and organic social media campaigns.
Employer Branding & Events Specialist
Daftcode
09.2017 - 02.2020
- Leading Daft Academy - a series of tech skills courses for students at main Warsaw universities
- I developed the project from 3 short courses to 14 courses at 3 universities with 2000 candidates, 500+ participants, and 25 lecturers
- Arranging participation and company's exposure at tech industry events (40+ events)
- Creating a student Ambassador's program and establishing partnerships with student unions
- Managing internal events (up to 180 participants)
- Managing the marketing strategy for the projects (designing content for landing pages, creating visual materials, managing budgets etc.).
Project Manager
Equal Education
04.2016 - 08.2017
- Managing the recruitment process of new tutors
- After running the recruitment process with 400 candidates, I automated the process to reduce the admin - this saved 80% of recruitment admin a week
- Developing the business development strategy in collaboration with the management
- Organising seasonal training events for tutors
- Training and supervising the work of 2 recruitment assistants.
Education
Master of Arts - Cultural Studies And Intercultural Communication
Adam Mickiewicz University in Poznan
Poznan, Poland 10.2013 - 06.2015
Master of Arts - International Business
Poznan University of Economics
Poznan, Poland 10.2011 - 06.2014
BBA - Economics & Public Relations
Poznan University of Economics
Poznan 10.2008 - 06.2011
Skills
Employer Branding
Recruitment Advertising
Content Marketing
Internal Communication
Event Management
Storytelling
Social Media Marketing
Paid Social Media Advertising
Marketing Strategy
Team Management
Websites
Certification
Certified Digital Marketing Professional, Digital Marketing Institute, 15096606
Awards
Employer Branding Excellence Award, HRM Institute, 05/01/22, Special mention for Tidio Careers website (careers.tidio.com)
Timeline
Employer Branding Consultant
OK SUPER
08.2020 - 01.2021
Certified Digital Marketing Professional, Digital Marketing Institute, 15096606
01-2019
Employer Branding & Events Specialist
Daftcode
09.2017 - 02.2020
Project Manager
Equal Education
04.2016 - 08.2017
Master of Arts - Cultural Studies And Intercultural Communication
Adam Mickiewicz University in Poznan
10.2013 - 06.2015
Master of Arts - International Business
Poznan University of Economics
10.2011 - 06.2014
BBA - Economics & Public Relations
Poznan University of Economics
10.2008 - 06.2011
Employer Brand & Internal Communication Manager
Tidio
2 2021 - Current