Weronika Latopolska

• Support Data Governance Manager with designing and implementing Events Database (Cvent).

》Research and analysis of the Western Europe and Central and Eastern Europe databases to produce valuable summaries.

》Create common catalogues for both EU databases to profile records.

》Determine company size, industry and turnover based on data from external providers.

》Cleaning and profiling of a database of 300K records.

》Create IDC Database Power Bi Dashboards, PBi model optimised for Cvent in 2023.

• Conduct data research and query large and complex datasets to provide the best data modeling.
• Assist with research projects and data analysis.
• Assist in the development of project plans and strategies.

• Responsibility for meeting or exceeding sales plans, weekly plans for stock receipt and movement.
• Driving sales both in-store and online, managing expenses, leading and developing people, coordinating merchandise and marketing efforts, and leveraging technology to accomplish goals.
• Preparing weekly newsletters and daily social media posts to promote the new collection and share current holiday savings, free shipping offers, etc.
• Building and increasing brand awareness, so new customers can better appreciate PC pricing structure and be more empowered to support a humane and sustainable fashion industry.
• Educating customers about PC slow fashion model and how the company supports traditional textile techniques in Peru while maintaining long-standing relationships with local artisans.
• Generating in-store traffic by teaming up with a local artists or pop-up brands.

• Supporting and coaching the team in selling techniques and product knowledge to ensure that customer's needs are met.
• Supporting the Manager to analyze business performance and identify action plans to develop the commercial success of the brand and exceed sales and profitability targets.
• Preparing daily, weekly and monthly CRM reports (including: KPI, profitability and sales forecast reports).

• Completing MA in Social Psychology (designing and conducting multicultural research in Poland, UK and Italy – Economic and Consumer Psychology).

• Overall responsibility to ensure smooth running of the sales and marketing department.
• Generating actionable insight from a range of data.
• Preparing the departmental monthly reports including analysis of those reports.
• Generate and share constructive ideas with management that may lead to improvement in the sales and marketing department.

• Determining client’s goals and implementing social media into the overall marketing strategy; allocating the budget according to client objectives.
• Promoting company’s products (building / increasing brand awareness), using promotional strategies that strengthen the customer-product relationship and influence the target group to purchase more (calls-to-action).
• Identifying KPI targets and building integrated social media strategies to align to those KPIs.
• A complete Facebook fan page moderation.
• Community Management:

》Engaging with each client to create a visionary strategy that generates conversions and turns social media channels into networks of brand ambassadors.

》Monitoring social media activities, including monitoring competitors and preparing monthly campaign analysis reports.

• Featured clients: The Body Shop, Mothercare, Topshop, The Municipal Office of the Capital City of Warsaw, TVN Group.

• Developing brand strategy.
• Identifying gaps and opportunities, providing recommendations for enhancements, creating seasonal strategic marketing plans that focus on traffic-driving and sales conversion efforts.
• Developing and execute seasonal retail marketing strategies aligned with brand goals and priorities, assisting in development of PR press plans and communication strategies.

• Acquiring new clients, providing first point of contact for partners – introducing social media solutions for clients; identifying potential business development opportunities, creating and delivering presentations and written proposals for clients.
• Creating and implementing a comprehensive social media strategy; exceeding KPI targets across all social media channels.
• Planning, implementing and coordinating measurable social media campaigns; managing formal project work plans, timelines and budgets.
• Monitoring trends in social media tools and apps and appropriately applying that knowledge to create an effective social media campaign; ensuring deliverables meet request; analyzing statistics and preparing operational and financial reports.
• Featured clients: The Body Shop, Mothercare, Topshop, Bath & Body Works, Mary Kay Poland, Kia Motors Poland, Ford, Adidas, Heyah, mBank, Garnier and many others.

• Preparing and delivering marketing plans within key objectives.
• Communicating with target audiences and managing customer relationships.
• Providing support for marketing events and exhibitions.
• Coordinating marketing campaigns; assessing the results of a marketing campaign.
• Responsibility for leading the group of 10 – 15 people.

• Maintenance and creation of media lists and editorial calendars, collating, analyzing and evaluating media coverage.
• Forward features, work in progress charts, support in press cuttings process, assisting in pitches & proposals, maintaining and building contacts with the media, writing press releases, carrying out market research and customer surveys to assess demand.
• Monitoring a wide range of media to find opportunities for clients.
• Creating and implementing a brand communication strategy, preparing PowerPoint presentations for clients, placing adverts in national, international, regional and specialist publications or on the radio, evaluating marketing campaigns; coordinating events, booking venues and ordering marketing materials.
• Preparing regular client reports and attending client meetings.
• Moreover, Sterling Media agency gave me an opportunity to learn more about National and International PR and Indian culture by organizing, for instance the Asian Business Awards and the Asian Rich List at Wembley Stadium.
• I was also able to work for clients such as Warner Brothers, Akshay Kumar, Anil Kapoor (Slumdog Millionaire), Shilpa Shetty, STAR TV, Western Union, Masala Zone, Ragamama and Renew Medica.
• As far as Project Management is concerned I was assigned to ‘Middle East / Polish Clients & Journalists Database’ management in cooperation with the Polish Embassy, Press Department in London.

• Assisting with promotional activities: preparing launch events; planning product releases; working closely with Retail Operations Manager and ensuring online sales KPI’s and store KPI`s are achieved.
• Featuring brands including LAMB, EQ:IQ, Betsey Johnson, Jennifer Lopez, Jessica Simpson, Vince Camuto, Arturo Chiang, Daniblack, BCBG Max Azria and Steve Madden.

• Campaign strategy right through to implementation; participating in strategic brainstorming sessions and creative executions; working as part of an account team to develop client proposals; conducting market research (Target Group Index database), competitive review; preparing PowerPoint presentations and reports.

• Maintenance and creation of media lists and editorial calendars.
• Brand positioning and awareness; product placement.
• Working closely with press, journalists and on-line media, arranging media interviews, writing and distributing press releases, writing and circulating all e-communications/newsletters/e-shots.

• General administrative duties.
• Updating and maintaining the marketing department's documentation and database.
• Conducting market research, creating a SWOT analysis, determine new market channels, provide status reports, setup and coordinate meetings.