Summary
Overview
Work History
Education
Skills
Certification
Additional Information
Software
Interests
Timeline
Work Availability
Languages
Disclaimer
Contact
Disclaimer
Władysław Sinitsa

Władysław Sinitsa

Sound Creative Producer/Designer
Warszawa

Summary

With over 8 years of experience in digital marketing, I bring a wealth of knowledge and expertise as the Head of Analytics at TVP. Throughout my career, I have held various roles, including Chief of a 360 Marketing Agency, and have obtained certifications in internet marketing, digital analytics, and digital design. Guiding and supporting my team, my main focus is on defining, measuring, and optimizing key performance indicators (KPIs) through comprehensive data analysis from multiple sources. I possess a strong ability to create effective online marketing strategies that enhance brand awareness and drive engagement. My expertise also extends to design and in-depth advertising analysis, fostering a collaborative work environment. Having achieved success in the field of digital marketing and analytics, I am now transitioning to a career in sound production driven by my lifelong passion for creative fulfillment and the technical synergy between my analytical skills and sound production. With a multidisciplinary background in cultural and media studies, I am uniquely positioned to excel in this new field. This transition aligns with my pursuit of personal satisfaction and professional accomplishments, offering a fulfilling path that resonates with my interests and aspirations.

Overview

11
11
years of professional experience
2
2
years of post-secondary education
7
7
Certificates
5
5
Languages

Work History

Head of Analytics

Telewizja Polska
09.2023 - Current
  • As Head of Analytics at TVP, I oversee and support the daily operations of the analytics team, collecting and analyzing data from various sources to identify trends and opportunities.
  • I collaborate with cross-functional teams to define KPIs and develop dashboards and reports for performance tracking.
  • In partnership with Sotrender, a software solutions company, we created a unique analytical tool for Belsat TV, a multimedia platform broadcasting 19.5 hours daily via satellite and Smart TV, including 5 hours of live programs in Belarusian and Russian.
  • Belsat TV manages 13 YouTube channels, reaching a multi-million audience, with the largest channel having 1.3 million subscribers and attracting between 1.8 million to 18.6 million unique viewers in the past 90 days.

Social Media Manager

Telewizja Polska
05.2022 - 12.2023
  • In my role as Social Media Manager, I led a team comprising SMM specialists, video editors, designers, and journalists
  • Collaboratively, we focused on establishing and enhancing TVP comprehensive online and social media presence
  • In the year 2022 alone, the channel's social media reach surpassed 1 billion people, and our YouTube channels attracted 1 to 18 million unique viewers within a 90-day period.

Digital Marketing Specialist SMM

Telewizja Polska
12.2020 - 06.2022
  • In 2020, compelled to relocate from Belarus due to ongoing repressions, I transitioned to role as an SMM specialist at TVP in Poland. Once again, I successfully applied my diverse skill set, encompassing roles such as a designer, digital marketing specialist, video clip editor, and many more. This experience has allowed me to contribute significantly to the channel's success in navigating the digital landscape and maintaining a strong online presence.

Head Of Marketing Department

United Team 360 Marketing Agency
03.2020 - 04.2022
  • During my tenure as the Head of a 360 Marketing Agency, my primary focus encompassed a diverse range of responsibilities, including strategic planning, integrated marketing planning, team management, client relationship management, campaign development and execution, budget control, cross-functional collaboration, data-driven decision-making, market research and trend analysis, brand management, and stakeholder communication
  • Within the company, we offered a comprehensive suite of services for diverse businesses and personal brands
  • Our services spanned from conceptualizing and developing brand identities to implementing software for automating processes at large industrial enterprises and factories
  • Our client portfolio featured prominent entities such as large shopping malls, major e-commerce sites, marketplaces, the nation's leading automotive parts and accessories suppliers, as well as a proprietary ERP product named 'U-data,' among many others
  • Notably, my role extended beyond traditional responsibilities, and I actively engaged in advertising design, creating promotional videos, and digital design-a facet of the job that I particularly enjoyed
  • This involvement went beyond a supervisory role, as I collaborated closely with the team to contribute hands-on expertise, collectively driving the success and growth of our clients' businesses
  • Our collaborative efforts resulted in achieving significant milestones, including increased sales and successful customer acquisition strategies.

Head Of Marketing Department

JLLC Galleria Concept
03.2019 - 03.2020
  • In my role as the Marketing Department Head, I managed a team comprising SMM specialists, video editors, designers, and event specialists
  • Together, our focus was on the holistic promotion of the country's largest retail and entertainment center, coupled with a hotel, situated in the heart of the city, attracting approximately 110,000 visitors daily
  • For over six consecutive months, the social media channels under my and my team's management were acknowledged by industry agencies as the most visited and active among all retail establishments in the country.

Internet Marketing Manager

JLLC Galleria Concept
09.2017 - 03.2019
  • I was invited to join the company during the operational launch of the largest retail and entertainment center, coupled with a hotel, located in the heart of the city, in the capacity of a digital marketing specialist
  • Independently, I established social media accounts and collaborated with department leaders to devise our positioning and promotional strategy from the ground up
  • Additionally, I initiated the foundations for budgeting, content planning, and developmental goals for the upcoming years.

Digital advertising manager

Dl navigator
04.2014 - 10.2018
  • In this company, I started to apply and refine my skills in configuring paid advertising and acquiring traffic in practice
  • I obtained my first certifications as a specialist in setting up paid advertising on Facebook, independently created advertising creatives for digital, and also prepared layouts for printing.

Education

Bachelor's degree - Cultural and media studies

Belarusian State University of Culture and Arts
01.2009 - 01.2011

Skills

Melody Creation

Certification

Google Analytics Individual Qualification - Google, 06/01/24, 06/01/25, 105684056

Additional Information

After spending over eight years in the digital marketing and analytics industry, I have decided to embark on a new professional journey focused on sound. This decision, while seemingly a departure from my established career, is a culmination of both personal passion and professional evolution. Here’s the rationale behind this transition:

1. Pursuit of Lifelong Passion:

From a young age, sound and music have been a significant part of my life. The emotional depth and creative expression that sound can convey have always fascinated me. Over the years, my engagement with sound has grown from a hobby to a profound interest, inspiring me to explore this field professionally.

2. Creative Fulfillment:

Throughout my career in marketing and analytics, I have consistently sought roles that allow me to harness my creativity. Whether it was designing advertising campaigns, creating promotional videos, or developing unique analytical tools, the creative aspects of my work have always been the most fulfilling. Transitioning to a career in sound provides a new canvas for my creativity, enabling me to explore and innovate in ways that resonate deeply with my personal interests.

3. Technical Synergy:

My extensive experience in data analysis, digital design, and technology marketing provides a robust foundation for a career in sound. The analytical skills I honed while developing marketing strategies and the technical expertise gained from creating digital content are directly transferable to the sound industry. Understanding the technical nuances of sound production and the ability to analyze and optimize auditory experiences will be invaluable as I navigate this new field.

4. Professional Growth and Adaptability:

One of the hallmarks of my career has been adaptability. From managing the social media presence of large organizations to leading a marketing agency, I have continuously evolved and embraced new challenges. Transitioning to sound as a junior professional represents another step in my career where I can leverage my adaptability, willingness to learn, and enthusiasm for new experiences.

5. Integrating Multidisciplinary Skills:

The shift to sound also allows me to integrate various multidisciplinary skills. My background in cultural and media studies, combined with practical experience in digital marketing and project management, positions me uniquely to contribute to the sound industry. I envision creating compelling soundscapes and auditory experiences that not only engage but also inform and entertain audiences, drawing from my holistic understanding of media and culture.

6. Personal and Professional Balance:

Lastly, this transition is also about achieving a balance between personal satisfaction and professional accomplishments. The fast-paced and often high-pressure environment of marketing and analytics, while rewarding, has driven me to seek a profession that aligns more closely with my personal passions. Sound, with its ability to evoke emotion and tell stories, offers a fulfilling and balanced career path that aligns with my long-term goals.

In conclusion, my decision to move into the field of sound is driven by a blend of personal passion, creative fulfillment, technical synergy, and the desire for professional growth. With a rich background in digital marketing and analytics, I am excited to bring my unique perspective and skills to the sound industry, contributing to innovative auditory experiences while embarking on a path that truly resonates with my interests and aspirations.

Software

Logic Pro X

Fmod

Reaper

Unity

Interests

Music
Content making
Guitar and bass guitar
Digital design
Photography
Dogs and cats
Sound design

Timeline

Music & Sound Design in gamedev conducted by the international online school Skvot. The course included 28 classes (42 hours) and practical tasks. The course was graduated with distinction. Lecturer: Composer & Sound Designer Brunon Lubas

01-2025
Head of Analytics - Telewizja Polska
09.2023 - Current
Social Media Manager - Telewizja Polska
05.2022 - 12.2023
Digital Marketing Specialist SMM - Telewizja Polska
12.2020 - 06.2022
Head Of Marketing Department - United Team 360 Marketing Agency
03.2020 - 04.2022
Head Of Marketing Department - JLLC Galleria Concept
03.2019 - 03.2020
Internet Marketing Manager - JLLC Galleria Concept
09.2017 - 03.2019
Digital advertising manager - Dl navigator
04.2014 - 10.2018
Belarusian State University of Culture and Arts - Bachelor's degree, Cultural and media studies
01.2009 - 01.2011

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Languages

Belarus
Native language
English
Intermediate
B1
Polish
Upper intermediate
B2
Russian
Proficient
C2
French
Beginner
A1

Disclaimer

Wyrażam zgodę na przetwarzanie moich danych osobowych przez CD Project Red w celu prowadzenia rekrutacji na aplikowane przeze mnie stanowisko.

Contact

Insta: @i_am._.sinitsa,linkedin.com/in/topofvortex,Bluszczańska 63/7, 00-712 Warszawa,wladek.sikora.git@gmail.com,+48512651176

Disclaimer

Wyrażam zgodę na przetwarzanie moich danych osobowych przez CD Project Red w celu prowadzenia rekrutacji na aplikowane przeze mnie stanowisko.

Władysław SinitsaSound Creative Producer/Designer