Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
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WŁADYSŁAW SINITSA

Warsaw,14

Summary

With over 8 years in digital marketing and analytics, I've built my career by leading teams, optimizing KPIs, and developing creative strategies that drive engagement and brand success.

As Head of Analytics at TVP, I've worked on projects like creating unique analytical tools an overseeing performance for multimedia platforms reaching millions of viewers.

My previous roles include leading a 360 marketing agency and managing social media for one of the largest retail and entertainment centers in my country, where I focused on innovative campaigns and audience growth.

Overview

11
11
years of professional experience
1
1
Certification

Work History

Head Of Analytics

Telewizja Polska
09.2023 - Current
  • As Head of Analytics at TVP, I lead a team in collecting and analyzing data to identify trends and opportunities, collaborating with cross-functional teams to define KPIs and develop performance dashboards
  • Key achievements include co-developing a custom analytical tool for Belsat TV, a multimedia platform with 13 YouTube channels and a multi-million audience, including channels that reach up to 18.6 million unique viewers in 90 days
  • My work combines data-driven decision-making with innovative solutions to optimize performance and engagement

Social Media Manager

Telewizja Polska
05.2022 - 12.2023
  • In my role as Social Media Manager, I led a team comprising SMM specialists, video editors, designers, and journalists
  • Collaboratively, we focused on establishing and enhancing TVP comprehensive online and social media presence
  • In the year 2022, the channel's social media reach surpassed 1 billion people, and our YouTube channels attracted 1 to 18 million unique viewers within a 90-day period

Digital Marketing Specialist SMM

Telewizja Polska
12.2020 - 06.2022
  • In 2020, compelled to relocate from Belarus due to ongoing repressions, I transitioned to role as an SMM specialist at TVP in Poland
  • I successfully applied my diverse skill set, encompassing roles such as a designer, digital marketing specialist, video clip editor, and many more
  • This experience has allowed me to contribute significantly to the channel's success in navigating the digital landscape and maintaining a strong online presence

Head Of Marketing Department

United Team 360 Marketing Agency
03.2020 - 04.2022
  • As Head of a 360 Marketing Agency, I managed strategic planning, campaign execution, team leadership, and client relationships while offering a full suite of services for diverse businesses
  • My work included developing brand identities, designing marketing strategies, and implementing automation solutions for large enterprises
  • I collaborated closely with my team, contributing hands-on to advertising design, promotional videos, and digital content, helping clients achieve key milestones like increased sales and successful customer acquisition
  • Our client portfolio included major e-commerce sites, marketplaces, and national leaders in various industries

Head Of Marketing Department

JLLC Galleria Concept
03.2019 - 03.2020
  • In my role as the Marketing Department Head, I managed a team comprising SMM specialists, video editors, designers, and event specialists
  • Together, our focus was on the holistic promotion of the country's largest retail and entertainment center, coupled with a hotel, situated in the heart of the city, attracting approximately 110,000 visitors daily
  • For over six consecutive months, the social media channels under my and my team's management were acknowledged by industry agencies as the most visited and active among all retail establishments in the country

Internet Marketing Manager

JLLC Galleria Concept
09.2017 - 03.2019
  • I was invited to join the company during the operational launch of the largest retail and entertainment center, coupled with a hotel, located in the center of the city
  • Independently, I established social media accounts and collaborated with department leaders to devise our positioning and promotional strategy from the ground up
  • Additionally, I initiated the foundations for budgeting, content planning, and developmental goals for the upcoming years

Digital Advertising Manager

Dl navigator
04.2014 - 10.2018
  • In this company, I started to apply and refine my skills in configuring paid advertising and acquiring traffic in practice
  • I obtained my first certifications as a specialist in setting up paid advertising on Facebook, independently created advertising creatives for digital, and also prepared layouts for printing

Education

Cultural and media studies -

Belarusian State University of Culture and Arts
01.2011

Skills

  • Data Analysis
  • Google Analytics
  • Marketing Strategy
  • Social Media Marketing
  • Project Management
  • Media production
  • FMOD
  • Python
  • Unity
  • Music composition
  • Sound editing
  • Media production
  • Technology Marketing
  • Reaper
  • WWise

Certification

  • Google Analytics Certification
  • Digital design
  • Complex Internet Marketing
  • Adobe Photoshop
  • Music & Sound Design in gamedev

Languages

Belarusian, Russian
Native language
English
Intermediate
B1
Polish
Upper intermediate
B2
French
Beginner
A1

Timeline

Head Of Analytics

Telewizja Polska
09.2023 - Current

Social Media Manager

Telewizja Polska
05.2022 - 12.2023

Digital Marketing Specialist SMM

Telewizja Polska
12.2020 - 06.2022

Head Of Marketing Department

United Team 360 Marketing Agency
03.2020 - 04.2022

Head Of Marketing Department

JLLC Galleria Concept
03.2019 - 03.2020

Internet Marketing Manager

JLLC Galleria Concept
09.2017 - 03.2019

Digital Advertising Manager

Dl navigator
04.2014 - 10.2018

Cultural and media studies -

Belarusian State University of Culture and Arts

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