Włodzimierz Łoziński

Various business projects in the area of general management, operation, sales & marketing, PR, market research, brand & image management , CRM, e-commerce, customer service, new products and services development
Selected projects:

• Arteria - sales outsourcing project for mobile operator Play
• Continuum Care - start-up, medical care for elderly
• Lexum/Optegra – network of eye surgery clinics
• EQT Partners-Venture Capital& Private Equity – Industry advisor

• Built and developed with the Team cutting-edge polish Mobility as a Service platform combining public transport, vehicle sharing & other mobility services to enable eco-friendly urban commuting in polish cities
• Managed all aspects of green field startup, including production, circulation, marketing, advertising and new product development.
• Launched (with help of 3M grant from EU) as a part of Vooom platform world-class Multimodal predictive Trip planner based on AI
• Established working relations with major polish cities regarding data about public transport & agreed with some of them to use our multimodal planner for residents (Gdynia, GZM)
• Concluded partnership agreements with many shared mobility players and acquired ING as 8% investor.
• Cofounded sister company - Mobility Hub
• Appeared as expert in many conferences and congresses such as EKG, Public Transport Congresses, Global e-mobility Forum, ImpactCEE Mobility rEVolution
• Managed all aspects of green field startup, including production, circulation, marketing, advertising and new product development.
• Developed innovative sales and marketing strategies to facilitate business expansion.

• Performed competitive analyses and adjusted sales and marketing strategies accordingly.
• Designed and implemented marketing, communication and B2C sales strategy based on digital channels
• Established and developed close cooperation with companies from Medicover Group to achieve new level of synergies (Medicover, Medicover Hospital, Damian medical center)
• Developed and launched portfolio of new tests and services in traditional and eCommerce channels
• Implemented new B2C strategy of traditional sales channel based on over 90 locations (blood drawing points), resulting in revenue growth above market. Main components of project: new locations openings, new groups of patients acquiring, returning patients, ARPU, pricing strategy, training and commission/profit sharing system for BDP staff, third party sale
• Developed and implemented SEO techniques to maximize internet traffic and presence.

• Increased gross profits by 9%; new sale growth dynamics 30% (YoY)
• Implemented new profit-based sales remuneration system and standards. ( based on sales profitability)
• Developed and implemented Account Management Strategy for Customer Service team based on customer segmentation and needs. (strategy for farmers which take in account customer life cycle and regular outbound telephone and field contacts). Growth of customer retention and customer satisfaction confirmed in CVC (Customer Voice Counts) surveys done by TNS every Q since 2012
• Successfully launched and implemented two new business lines; Premium Scenting and Washroom
• Managed team of 10 employees, overseeing hiring, training, and professional growth of employees. Recruited and trained new Sales Team
• Prepared strategy and led successful digital media advertising campaign
• Led projects and analyzed data to identify opportunities for improvement.
• Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.

• Prepared and implemented new marketing strategy based on market research results and taking into consideration recommendations from doctors and patients,
• Developed and launched communication/sales channel in new/digital media (Google, YouTube, Facebook, webinars, blogs) as well as PR activities in traditional media,
• Orchestrated, executed and monitored performance of campaigns to boost brand awareness and profitability.
• Partnered with Medicover Group, Regional Directors and Clinics Managers on communications directive for medical teams and doctors - to provide doctors referrals
• Obtained grant in amount of PLN 8.5 million from governmental invitro funding program – biggest subsidy in Poland
• Patients first visits growth by 30%

• Developed and implemented unique strategy based on cooperation with insurance companies such as Signal Iduna, Allianz, Medicover Group & LuxMed Group.
• Created unique physiotherapy program for victims of traffic accidents (financed by PZU).
• Increased revenue by 300%

• Developed pipeline utilization strategies and penetration processes to increase overall profitability by 16% & revenue growth dynamics by 20%
• Implemented new Competence System, employee assessment scheme, recruitment and evaluation standards.
• Hired (according to new standards), trained and built high-performing team of Regional Managers.
• Created unit responsible for applying for EU funds
• Implemented new business line – soft skills training

• Developed and launched advanced pre- and post-sale B2B Customer relationship management system: customer business segmentation, CRM – roadmap, profit-based sales remuneration system, long term loyalty schemes, risk assessment pricing tool
• Strategic repositioning of Medicover brand and its quality profile
• Development and launch of new products, B2B2C on-line direct marketing communication system based on Internet, e-mailing and databases, as well as in preparing brand and service strategies for private healthcare insurance
• Revenue increase – 50%, gross profit increase -40%. Reinforced leadership against competition, 90% client retention
• 1998-2004 following positions: Sales Development Manager, National Key Accounts Manager, Regional Sales Director