Yahor Yurchuk
Product Marketing Manager (B2B / SaaS / AI)
Warsaw
Summary
Entrepreneur‑turned‑Product Marketer with 7 + years in launching and scaling tech products across EU & US markets. I build data‑driven go‑to‑market strategies, craft positioning that resonates, and turn insights into revenue‑positive growth. Comfortable owning the full PMM cycle—from market research and segmentation to launch orchestration, enablement, and post‑launch optimisation.
• Cut CAC by 25 % while tripling paid conversions (Breaking Equity, US)
• Brought AI copywriting product to market with
• Built PriceLock B2B SaaS to breakeven in 6 months, 20 + pilot customers
Overview
6
6
years of professional experience
3
3
Languages
Work History
Co‑Founder / Product Marketing Lead — PriceLock
PriceLock
01.2025 - Current
- Conceived and validated B2B SaaS for manufacturers to enforce MAP/RRP compliance; led 20 + customer discovery calls → refined MVP scope.
- Defined ICP & value prop (“save 95 % manual work, protect margins”); developed positioning, website copy, and sales deck → 30 % demo‑to‑paid.
- Orchestrated launch campaign (email, LinkedIn ABM, webinars) → first 10 paying clients in 60 days; ARR on track > €100 k.
- Built analytics stack (BAS parser + GA4 + Looker Studio) to track trial activation and churn.
Product Marketing / Growth Consultant
SoCrash
08.2022 - 07.2024
- Launched AI writing assistant; crafted narrative “co‑pilot for copywriters” & managed creator campaigns → trial CPL <$1.
- Prepared YC pitch deck; reached Top‑100 shortlist.
- Post‑acquisition: re‑branded tech into legal investigation suite, built country‑specific social proof campaigns → signed 2 new governments.
Digital Marketing & Product Growth Lead
Breaking Equity
06.2021 - 06.2022
- Owned GTM for algo‑trading SaaS in US & CA; repositioned product from “tool” to “automation platform” → 18 % ↑ free‑to‑paid.
- Designed multi‑channel acquisition (Google, Twitter, influencer) at $14–15 CPL (–$5 vs model); weekly dashboards for investors.
- Created onboarding email series & in‑app nudges → +12 pp activation rate.
Head of SMM Department
Webernetic
06.2019 - 05.2021
- Built 6‑person content & paid team from scratch; introduced PMM framework to upsell SEO clients → +27 % agency revenue.
- Developed pitch templates & case studies; still advise on enterprise RFPs.
Education
Bachelor of Science - Economist-analyst
BSU
Minsk 04.2001 -
Skills
Problem-solving
Decision-making
Analytical thinking
Business development
GA4, GTM, Looker Studio, Hotjar, Mixpanel, Amplitude, HubSpot, Pipedrive, Intercom, Stripe, BAS, SQL basics, Figma, Slack, JIRA, Confluence
Timeline
Co‑Founder / Product Marketing Lead — PriceLock
PriceLock
01.2025 - Current
Product Marketing / Growth Consultant
SoCrash
08.2022 - 07.2024
Digital Marketing & Product Growth Lead
Breaking Equity
06.2021 - 06.2022
Head of SMM Department
Webernetic
06.2019 - 05.2021
Bachelor of Science - Economist-analyst
BSU
04.2001 -
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