Hi, I’m
Yevhenii Pohodin
Product Manager / Product Owner / Head Of Product / Digital Analyst
Warsaw
Summary
Experienced Product Owner/Manager with a strong background in digital analytics. Proven ability to lead dynamic teams, streamline processes, and drive a product from conception to commercial success. Committed to creating intricate, profitable products that serve the company and its clients. Takes pride in seeing a product used daily, bringing long-term value to users.
Overview
6
years of professional experience
Work History
Onlinedivorce.com
Product Owner/Product Manager/Head of Product
03.2018 - 09.2023
Job overview
- Developed and managed a product from scratch, growing its average monthly turnover to over $5 million
- Led a team of 10 professionals and conducted over 100 interviews to recruit talent for our project
- Organized and streamlined internal team processes and company-wide procedures, improving efficiency and productivity
- Automated and optimized the product reporting system to provide accurate and timely decision-making insights
- Implemented a unique A/B/C testing functionality to enhance our product's user experience.
- Owned and prioritized product backlog.
- Oversaw entire product deployments from vision and creation to rollout and delivery.
- Collaborated with the development team on services and tasks.
- Focused on building critical features upfront in order to identify constraints and technical challenges.
- Allocated and approved team resource usage.
- Managed implementation of new features by outlining plans and specifications such as how, where, and when each component would work.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Coordinated with design and media teams to develop high-quality creative assets.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Coordinated with software developers to create custom applications and trackers to achieve goals.
Education
Dnipro National University
Master's Degree from Enterprise Economics
University Overview
Applied economics knowledge to real-world business contexts, contributing to the profitability of our products.
Dnipro National University
Bachelor's Degree from Applied Mathematics and System Analysis
University Overview
Built a strong foundation in mathematics and systems analysis, vital for subsequent roles in product management and data analysis.
Skills
Data-Driven: An affinity for numbers, using Excel extensively for product growth and decision-makingTeamwork & Collaboration: Experienced in team management and collaboration, facilitating brainstorming and hypothesis testing
Scrum methodology
Agile frameworks
Stakeholder relationship management
Technical expertise
Risk Assessments
Problem identification
Story planning
Staff Management
Corporate Communications
Campaign management
Strategic planning
P&L Management
Market Analysis
Market Positioning
Marketing and advertising
Budgeting
Product development
Accomplishments
- Market Leadership: Spearheaded the transformation of a product from its inception to becoming an undisputed market leader. With a well-executed strategy, we not only achieved dominance but also successfully displaced competitors. Our market share consistently ranged between 70-80%, capturing nearly the entire market traffic and leaving no room for competition.
- Team Optimization: Implemented a myriad of measures to optimize team performance, including strategic sessions, one-on-one coaching sessions with each team member, the introduction of a product backlog, and facilitating skill-enhancement courses. These initiatives significantly boosted team efficiency and effectiveness.
- Comprehensive Analytics Overhaul: Undertook the monumental task of setting up a comprehensive analytics system for the project from scratch. This transformation played a pivotal role in product development and strategy refinement, providing valuable insights.
- A/B Testing Mastery: Conducted more than 100 A/B tests, collectively resulting in a 3-5 fold increase in sales. These tests allowed for continuous optimization and refinement, leading to remarkable growth in product performance.
- Enhanced Product LTV: Successfully doubled the Product's Lifetime Value (LTV) by strategically focusing on upselling and subscription models. This achievement highlights my ability to drive sustainable revenue growth and customer loyalty.
- Payment Innovation: Introduced alternative payment methods, such as Affirm and Apple Pay, to mitigate cash flow gaps and boost conversion rates. This initiative significantly reduced cart abandonment and increased sales conversions.
- Chargeback Reduction and Alert System: Invested significant effort in working with payment processors to reduce chargeback rates. Developed a robust alert system to proactively monitor and manage payment-related issues, ensuring a seamless and secure transaction process for customers.
Timeline
Product Owner/Product Manager/Head of Product
Onlinedivorce.com
03.2018 - 09.2023
Dnipro National University
Master's Degree from Enterprise Economics
Dnipro National University
Bachelor's Degree from Applied Mathematics and System Analysis
Additional Information
CAREER GOALS
- Looking forward to scaling new heights in process optimization, team management, and product development
- Aiming to assemble exceptional teams to create complex products that drive profitability and customer satisfaction
- Striving to create products that clients will use daily and for many years