Summary
Overview
Work History
Education
Timeline
BusinessAnalyst
Zeke Wu

Zeke Wu

Wroclaw

Summary

International Expat with professional specializing in B2B

As an international expatriate hailing from Taiwan, I bring a unique blend of cultural insight and a global mindset to the professional arena. With extensive experience in B2B sales, marketing, and key account management across various countries, I have honed my skills in navigating diverse business landscapes.

Currently based in Poland on a temporary resident visa, I am eagerly seeking new opportunities to channel my expertise and passion into the next chapter of my career. My flexibility extends beyond borders, as I am open to relocating to different cities or countries within Europe to seize promising prospects. I am prepared to collaborate closely with prospective employers, leveraging my international background and dedication to contribute effectively to their teams.

In pursuit of new horizons, I am committed to securing the necessary visa documents with the support of my future employer, ensuring a seamless transition into any role. Ready to embark on this exciting journey, I am poised to make a meaningful impact wherever opportunity leads.

Overview

11
11
years of professional experience

Work History

EUROPEAN KEY ACCOUNT MANAGER

EBFEC Group Sp. Z O.o.
Wroclaw, Poland
02.2022 - Current
  • Project Leadership:
    Led the exciting 2022 Bolt urban electric bicycle project, making sure over 100,000 bikes hit the streets smoothly across major European cities like Frankfurt, Paris, Barcelona, and Prague.
  • Building Partnerships:
    Worked closely with the Romanian Post government to deliver 400 e-bikes to Romania in 2022.
    Joined forces with the Swiss company Ego Movement, landing a big order worth 1 million euros. I acted as the go-between for our client and our R&D team in China, making sure everyone worked well together for a successful launch.
  • Client Management:
    Managed projects for top European clients like Sportech, Ego Movement, and Prophete, building strong relationships that helped us grow and bring in more business.

BUSINESS DEVELOPMENT MANAGER

Asianera Limited
Shanghai, China
05.2018 - 01.2022
  • Building Relationships and Boosting Sales:
    Developed new partnerships with 5-star hotels and Michelin restaurants across Asia, the Middle East, and Europe, focusing on tableware products.
    Secured a significant revenue increase of US$230,000 by bringing on board a new client, OKA, and overseeing product development and launch.
    Managed a US$1 million order for the Raffles Hotel Singapore reopening.
    Organized international exhibitions to enhance our brand presence globally.
  • Customer Engagement and Problem-Solving:
    Maintained regular communication with clients to understand and meet their needs, building strong, lasting relationships.
    Provided customized solutions tailored to clients' specific challenges, driving repeat business.
  • Business Growth and Strategy:
    Led marketing efforts and strategic planning to attract new business opportunities and expand our market reach.
    Fostered relationships with customers and communities for long-term growth.
    Consistently met sales and service targets by acquiring new customers proactively.

Marketing Manager

Stellar Works
Shanghai, China
11.2017 - 05.2018
  • Orchestrated new product photoshoot campaigns and global brand image launches.
  • Managed major international exhibitions and design fairs, achieving growth and enhanced market effectiveness.
  • Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
  • Managed social media accounts for optimal audience engagement and increased online presence.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.

GLOBAL SALES & MARKETING DIRECTOR

INFINI Co., Limited
Shanghai, China
06.2014 - 11.2017
  • Sales Leadership and Growth:
    Led the Chinese sales team, achieving a remarkable 160% sales growth from 2014 to 2016 through strategic planning, team motivation, and market penetration strategies.
  • Global Marketing Strategy:
    Directed the development and execution of a cohesive global marketing strategy and planning across the Taiwan Headquarters and China Branch offices, ensuring alignment with corporate objectives and regional market dynamics.
  • Market Expansion and Relationship Building:
    Successfully introduced company products into the Chinese retail channel, resulting in a significant boost in sales revenue. Cultivated strong relationships with industry professionals and influencers to enhance brand visibility and market presence.
  • Strategic Marketing Planning:
    Developed comprehensive marketing plans tailored to the unique needs of the Chinese market, aligning with overall business goals and objectives to drive sustainable growth and market expansion.
  • Content Development and Oversight:
    Oversaw the creation of compelling marketing materials, including brochures, presentations, and social media (ex.: Weibo, WeChat, Little Red Book, ...) content, ensuring alignment with brand guidelines and messaging strategy to effectively engage target audiences.
  • Trade Show Management:
    Directed trade show participation initiatives, meticulously planning and executing events to maximize exposure for company products and services, resulting in increased brand awareness and lead generation opportunities.

MARKETING MANAGER

Novatec Wheels Ltd.
Taichung, Taiwan
03.2013 - 06.2014
  • Strategic Brand Support:
    Assisted USA and European branch offices in executing brand strategies to achieve target market growth rates, ensuring consistency and alignment with overarching marketing objectives.
  • Process Implementation and Supplier Relations:
    Spearheaded the consistent implementation of marketing strategy processes, fostering cohesion and efficiency across departments. Cultivated and maintained strong relationships with suppliers to optimize resources and enhance campaign effectiveness.
  • Brand Awareness and Lead Generation:
    Elevated brand awareness and generated leads through the strategic management of internal and external marketing campaigns and programs, leveraging a mix of traditional and digital channels for maximum impact.
  • Brand Messaging and Collateral Development:
    Crafted compelling company brand messaging and collateral materials, including customer events, promotional strategies, and product commercialization initiatives, to resonate with target audiences and drive engagement.
  • Social Media Management:
    Managed social media accounts to optimize audience engagement and increase online presence, implementing data-driven strategies to enhance brand visibility and drive meaningful interactions.
  • Strategic Marketing Planning:
    Developed and implemented comprehensive marketing strategies for launches, rebranding campaigns, and promotions, leveraging market insights and consumer trends to drive successful outcomes and business growth.

Education

Bachelor of Arts - English Language And Literature

MAE CHA Christian College
Taiwan
06.2008

Timeline

EUROPEAN KEY ACCOUNT MANAGER

EBFEC Group Sp. Z O.o.
02.2022 - Current

BUSINESS DEVELOPMENT MANAGER

Asianera Limited
05.2018 - 01.2022

Marketing Manager

Stellar Works
11.2017 - 05.2018

GLOBAL SALES & MARKETING DIRECTOR

INFINI Co., Limited
06.2014 - 11.2017

MARKETING MANAGER

Novatec Wheels Ltd.
03.2013 - 06.2014

Bachelor of Arts - English Language And Literature

MAE CHA Christian College

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