Giulia Mulè
Wrocław
Summary
I am a Senior Branding and Design Specialist at UBS Poland and the founder, editor, and photographer of the award-winning food and travel blog, Mondomulia. As a content creator, I have collaborated on 100+ global marketing campaigns for top brands in the food, travel, and hospitality sectors. Previously, I worked in London as a Senior Account Manager overseeing global advertising campaigns.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Branding Specialist
UBS
10.2024 - Current
- I create engaging content like presentations, newsletters, and marketing materials for our clients within the Bank.
- I train teams to write better and ensure all materials meet brand standards
- I advise clients on all matters related to branding and language conventions.
SEO Content Writer, Photographer, Influencer
MONDOMULIA
01.2011 - Current
- Company Overview: Mondomulia is an award-winning food and travel blog founded by the author, focusing on high-quality content and audience engagement
- With 13 years of experience in writing blog posts, creating social media content, and managing influencer campaigns, I have developed a deep understanding of online writing and SEO
- I grew my blog to over 40,000 monthly visitors by focusing on high-quality content, authentic audience engagement, and organic growth strategies driven by SEO and keyword analysis
- I authored and published a London restaurant guide in Italian
- My Instagram, @mondomulia, has been featured multiple times as one of the top food and travel accounts to follow in the UK
- Mondomulia is an award-winning food and travel blog founded by the author, focusing on high-quality content and audience engagement
- Key achievements: Collaborated with top brands in the food and hospitality industry (e.g
- Marks & Spencer, Nespresso, Marriott, San Pellegrino and various tourism boards), on projects involving freelance writing, photography, influencer marketing campaigns, and online content creation
- Author of the ebook “Londra WithGusto”, a comprehensive restaurant guide published by Travel WithGusto
- Served as a columnist for Financial Times How To Spend It and Sprudge
- One of my photographs was featured in the Accidentally Wes Anderson book and exhibited in museums globally
- Led training workshops in Food Photography, Photo Editing, and Food Styling across the UK and internationally
- Presented at major events such as the Dorchester Collection’s “Food & Beverage Symposium” in San Sebastián, the Milan Coffee Festival, the Creating for Good Conference and the Influencer Marketing seminar at the University of Westminster in London
Senior Visual Communication Design Specialist
CREDIT SUISSE
03.2021 - 10.2024
- As a Designer Specialist, I work extensively with a wide range of communication documents, focusing on content and data visualization
- My responsibilities include designing and implementing internal mailings, newsletters, PowerPoint presentations, Word documents, and event invitations
- I also proofread output files to ensure the accuracy and quality of created documents and compliance with brand guidelines and language conventions
- In addition to my design work, I write and edit content for the company's creative campaigns and marketing materials, including infographics, training videos, and departmental portfolios
- I lead copywriting workshops to enhance my team's capabilities in content creation
- Furthermore, I provide client consultation, offering advisory services on everything from conceptual layout to technical assistance for order management solutions
- UBS (formally Credit Suisse) is a global financial services company providing wealth management, asset management, and investment banking services
- Key achievements: Leading workshops in creative writing
- Training new joiners
- Maintaining high quality of service even under time pressure
Senior Account Manager
Tag Worldwide
01.2010 - 01.2014
- Company Overview: Tag Worldwide is a global marketing services company that provides creative and production services
- I produced high volume marketing content and managed a portfolio of 3 brands (Saab, Jaguar and Zurich Insurance) in 4 distinct markets (UK, EU, Asia and Australia), leading coordination with Global Brand Managers
- I was in charge of ensuring brand guardianship and adherence to creative briefs and validating of all transcription jobs and language localisations in 3 different languages
- Tag Worldwide is a global marketing services company that provides creative and production services
- Key achievements: I managed 6-10 new advertising campaigns per year, each campaign requiring the production and fulfilment of a minimum of 10-15 different local market iterations
- I oversaw the creation of Jaguar advertising campaigns and production of all localised materials
- I built and maintained very strong relationships with my clients, driving profitability and growth
- I established the client's trust by providing personalised, ongoing support
- I managed all steps of the campaign production, managing the workflow of creative studio, transcreation team, and external suppliers
Campaign Director
Eg+ Worldwide
01.2010 - 12.2010
- Company Overview: eg+ Worldwide is a global marketing agency specializing in brand management and advertising
- I oversaw the development of new brand campaigns from client brief to production of new master artworks
- Attention to detail and precision during quality control checks (colour, layout and copy) to ensure it adhered to brand guidelines
- Eg+ Worldwide is a global marketing agency specializing in brand management and advertising
- Key achievements: Multi-tasking in a high volume environment managing the production and delivery to publications globally of up to 2,000 ads per month for P&G Luxury Fragrances account that consisted of 16 different brands
- I managed a team of 2 project managers, delegating jobs and managing workload to ensure timely turnaround of orders to clients
- Through regular calls, weekly reports, and face to face meetings in Geneva, I established trust and a smooth working relationship with P&G global marketing managers, growing our commission from 10 brands to 16 brands
Project Manager
Eg+ Worldwide
01.2007 - 12.2010
- Company Overview: eg+ Worldwide is a global marketing agency specializing in brand management and advertising
- I worked on the Renault account reporting directly to the Account Director, managing all advertising orders from car dealers across the UK
- My main responsibilities included: checking all adverts to ensure compliance with Renault brand guidelines; collaborating with Renault global marketing managers in both English and French; management of global orders and production of advertising material for P&G Fragrances across Print (newspapers and glossy magazines), outdoor and indoor (in-store 3D displays and posters); writing reports weekly reports to global brand teams; preparing cost quotes and liaising with Finance team to ensure billing process ran smoothly
- Eg+ Worldwide is a global marketing agency specializing in brand management and advertising
- Key achievements: I was in charge of operating the Renault Advertising Approval Service portal to provide ongoing support to all Renault car dealerships in the UK
Library Assistant
London Film Institute
01.2006 - 01.2007
- Company Overview: London Film Institute is an educational institution focused on film studies and production
- I processed film locations on the library’s database and helped with locations’ sourcing in London
- London Film Institute is an educational institution focused on film studies and production
Press and Events Coordinator
Italian Cultural Institute
01.2005 - 01.2006
- Company Overview: The Italian Cultural Institute is an institution promoting Italian culture and language abroad
- I helped organise cultural, musical and theatre events at the institute and across other New York venues
- The Italian Cultural Institute is an institution promoting Italian culture and language abroad
Education
Master of Arts - COMMUNICATION AND MEDIA
Università Degli Studi La Sapienza
Rome, Italy07-2005
High School Diploma -
Liceo Scientifico Linguistico Enriques
Rome, Italy01-1999
Skills
- Digital Content & Social Media: Creating and managing digital content, executing social media strategies, and enhancing website performance through SEO
- Content Creation Business Management: Running a content creation business, overseeing client relationships, and driving branding and marketing efforts
- Microsoft Office: advanced in PowerPoint, Word, and MS Excel
- Skilled in photography, photo editing with Adobe Creative Cloud
- Over 10 years of experience in managing projects with a focus on timely project delivery and driving business growth
Websites
Certification
- Spoken English Grade 5 (CEFR Level B1.1) at Trinity College London (2018)
- Polish Language B1-B2 at Szkoła Języków Obcych Wrocław Lektor (2023)
- "Affiliate Marketing" Online Course (2020)
- "Writing for Social Media" Online Course at UC Berkeley (2020)
- Travel Writing Full Day Workshop at The National Geographic (2018)
- Travel Writing Online Course (five weeks) at Australian Writers Centre (2018)
- SCA Basic Barista Skills - London School of Coffee (2014)
- Intermediate DSLR Photography at Photofusion UK (2011)
- Hindi Intensive Conversation at SOAS University of London (2011)
- Intermediate Hindi at Mary Ward Centre, London (2008-2011)
- Beginners Photography at South Thames College (2008)
- Desktop Publishing Skills (Adobe Photoshop, Lightroom, InDesign, Illustrator) at London College Of Communication (2007)
Languages
Italian
Native language
English
Proficient
C2
Spanish
Advanced
C1
French
Intermediate
B1
German
Elementary
A2
Polish
Elementary
A2
Hindi
Beginner
A1
Timeline
Branding Specialist
UBS
10.2024 - Current
Senior Visual Communication Design Specialist
CREDIT SUISSE
03.2021 - 10.2024
SEO Content Writer, Photographer, Influencer
MONDOMULIA
01.2011 - Current
Senior Account Manager
Tag Worldwide
01.2010 - 01.2014
Campaign Director
Eg+ Worldwide
01.2010 - 12.2010
Project Manager
Eg+ Worldwide
01.2007 - 12.2010
Library Assistant
London Film Institute
01.2006 - 01.2007
Press and Events Coordinator
Italian Cultural Institute
01.2005 - 01.2006
- Spoken English Grade 5 (CEFR Level B1.1) at Trinity College London (2018)
- Polish Language B1-B2 at Szkoła Języków Obcych Wrocław Lektor (2023)
- "Affiliate Marketing" Online Course (2020)
- "Writing for Social Media" Online Course at UC Berkeley (2020)
- Travel Writing Full Day Workshop at The National Geographic (2018)
- Travel Writing Online Course (five weeks) at Australian Writers Centre (2018)
- SCA Basic Barista Skills - London School of Coffee (2014)
- Intermediate DSLR Photography at Photofusion UK (2011)
- Hindi Intensive Conversation at SOAS University of London (2011)
- Intermediate Hindi at Mary Ward Centre, London (2008-2011)
- Beginners Photography at South Thames College (2008)
- Desktop Publishing Skills (Adobe Photoshop, Lightroom, InDesign, Illustrator) at London College Of Communication (2007)
Master of Arts - COMMUNICATION AND MEDIA
Università Degli Studi La Sapienza
High School Diploma -
Liceo Scientifico Linguistico Enriques
Similar Profiles
PRAKASH RABADIYAPRAKASH RABADIYA
PAFA Senior Fund Accounting Specialist at UBSPAFA Senior Fund Accounting Specialist at UBS
V L Srinivas KapilavaiV L Srinivas Kapilavai
Architect & Project Delivery at UBSArchitect & Project Delivery at UBS
Clarence Wong, CAMSClarence Wong, CAMS
Director – Business Risk Manager Advisory & Sales APAC at UBSDirector – Business Risk Manager Advisory & Sales APAC at UBS