Małgorzata Kwilosz

• Cosmetic brands, incl
• Korres, Strivectin, Pupa Milano, Laura Mercier) –Oct’21 Commercial Director, team 87, 4 direct reports:
• Key responsibilities:
• Managing Sales Team and Strategic Customers
• Business Development – broadening brand portfolio
• Customers P&L
• Key achievements:
• Broadening Portfolio via first haircare brand ((the most dynamic category in market) - launching Swedish professional, vegan SACHAJUAN brand to Douglas, ecom and selected boutiques
• Customers Strategy - Increasing sales by 2 digits; revitalizing AELIa & Sephora
• Developed strategic initiatives based upon company objectives aimed at accelerating growth.

• Team - 60
• Key responsibilities: Managing, , Marketing, Sales, Logistics & Warehouse, HR & Finance Teams Developing strategy, budgets, supervising execution Creating efficient structure, goals, KPIs, yet internal communication aimed at motivation and effectiveness
• Key achievements:
• Successful Sales and Profit Growth in 2019 above +30% due to regular ecommerce program, successful customer strategy and cost control project defined, launched and partly implemented
• Creating new premium brand essence based on ‘magic’ new territory and redefining Target Groups with communication and activation programs in social media, PR, e-store and off line stores
• Led change and transformation across business areas to deliver benefits and align company resources.
• Assessed performance management structures and implemented enhancements to improve frameworks and strengthen results.

• Key responsibilities:
• Managing Marketing, Sales, Logistics &Developing Long Term Winning Strategy – increasing business at current global customers (incl. Loreal, Coty, Beiersdorf, Avon, Oriflame, Unilever, Henkel, Ziaja) and gaining new leads among TOP 2-0 Global Cosmetic Players
• Deliver double digit Sales and Profit Growth
• Key achievements:
• Successful Profit Growth + 15% in Q1 due to optimization and reviewed price policy
• Gaining 5 new contracts – incl Estee Lauder, Chanel and opening 11 new projects
• Creating new www site and new marketing plan with 3 pillars – image, customer relations, lead building
• Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.

• Organizing Marketing Department
• Developing Strategic Priorities, key drivers of growth and winning plans
• Key achievements:
• Relaunch of Ultra Premium Urgo brand resulting in 400% growth vs PY, developing site & digital campaign
• Created umbrella Laboratoria Polfa Łódź – BI, communications, www.apteczkadomowa.pl & digital activation
• Driving Premium pharmacy range of dermocosmetics (Auriga, Uriage) three times faster than the market
• Developed and recommended strategic brand pricing and positioning for brand portfolio
• Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal customer base.

• Key responsibilities:
• New model of Customer Marketing Dept
• Created shopper marketing function to win in the moment of choice with best solutions to shoppers
• New company processes – S&OP - planning leadership, Commercial Plan, Business Intelligence
• Trade & Customer Strategy and Customer Collaboration Platforms, loyalty programs; digital and category management
• Key achievements:
• Successful change management in the organization – creating highly motivated and winning in market team (confirmed by Value Surveys); Recruiting and training leadership board members
• First in Spirits Category CatMan and shopper marketing platforms – winning key selling periods, innovative Reserve isle Makro (3 GOLDEN ARROW Awards)
• Successful Commercialization of RESERVE portfolio - premium consumer experience via HoReCa, events and in selected stores premiere visibility of range (Johnnie Walker Blue, Platinium, Gold, Zacappa, Ciroc, T10, Malts)

• Key responsibilities:
• Supervision of brand & commercial plans and long term business strategy
• Delivering company NSV, profit and beating the competition
• Key achievements:
• Successful launch of Reserve & Super De Luxe portfolio – raising portfolio profitability
• New communication & trade strategy, the biggest digital base in spirits over 0.5m UU – reversing negative ms trend for Johnnie Walker – leading to no1 position
• Successful re-launch of Smirnoff Black – long term the fastest growth in the segment/launch of Bushmills, Captain Morgan, Jose Cuervo, Ciroc Vodka, Zacapa rum, Tanqueray 10 Gin

• Female brands success – Redd’s the biggest and fastest growing female beer brand, launch of Gingers
• The fastest growing penetration in female target – due to elaborating and implementing new Female Strategy

• Reporting to Country Manager; managing team of 8
• Key responsibilities: - Healthcare and skincare strategy on pharmacy and mass market, including skincare Rx products - Liaison with Global Category Team and Regional Team, endorsement to International projects - NPD process management for all categories
• Key achievements:
• Building Nurofen brand in Poland from 1.5% ms in 2000 to number 3 in market and 9% ms; establishing strong pain category in OTC in Poland and in Nurofen and Strepsils brand architecture globally
• Improving Strepsils position – to no 1 in market from no 5 in y2000, from 10% to18.3% ms even though price was 2.5 times higher than major competitor’s
• Reversing negative Clearasil trend and poor market share (3%) to no1 in pharmacy, no 2 brand in the market (12 % ms from 2.5%) within 10 months (2004), developing break through digital platform (EFFIE Award)

• Reporting to Managing Dir, 3 direct reports; (Bunge Polska and Kruszwica currently)
• Reverse negative market share trend of the premium price brands in Raisio in the conditions of the price war on the market and drop of the premium segment by 30 %- due to new portfolio strategy, all products re-launch& NPD
• New collaboration model sales – mktg – production-dramatic improvement of company efficiency

• L&M & New Brand, 2 direct reports
• Achieving the position of the second International brand by L&M and the fastest growing in segment in April’98

• Built Johnnie Walker as no 1 Scotch in PL
• Launched successfully Finlandia Vodka, Moet& Chandon champagne, Hennessy cognac

Graduate management Trainee

Junior Brand Manager Whisky

SF Sales to Baltona ANd Polferries

Building Store and Gastronomy customers in North of Poland