Marta Boniecka

Employer Branding Specialist with experience in designing and executing data-driven talent attraction campaigns. Skilled in managing full-funnel recruitment marketing activities, including digital campaigns (LinkedIn Ads), employer branding events, and candidate experience optimization. Experienced in translating complex topics into clear, accessible messaging and delivering content across multiple channels.

• Internal Communication & Employer Branding Campaigns, Collaborated with Talent Acquisition to define candidate personas., Created communication campaigns across digital channels., Ensured consistency of messaging., Supported engagement and awareness., Monitored performance and optimized campaigns.
• Great Place to Work Certification Project, Led end-to-end certification process across internal stakeholders., Coordinated communication strategy and employee engagement activities., Managed documentation and vendor collaboration.
• Women@OLX - Employer Branding & DEI Initiative, Co-founded and scaled internal community from 0 to 150 members., Organized internal and external events (e.g. Women in Tech)., Building communication strategy and promotional materials., Increased engagement in DEI initiatives.
• International Recruitment Events & Conferences, Organized employer branding events across multiple markets (Poznań, Warsaw, Lisbon, Barcelona)., Managed vendors, logistics, and budgets., Ensured consistent employer brand messaging.