Valeriia Baklanovska
Summary
Motivated Junior User Acquisition Manager/Media Buyer with experience in launching paid advertising campaigns and analyzing user behavior. Passionate about marketing, performance metrics, and creative testing. Eager to grow in the field of user acquisition and apply data-driven strategies to attract the right audience. Actively seeking professional development opportunities in UA marketing to enhance skills and expertise in the industry.
Overview
2
2
years of professional experience
Work History
Media Buyer
Freelance
01.2025 - Current
- Create and launch Facebook and Google Ads campaigns for Hypercasual, IDLE, and Hybrid games.
- Draft technical specifications for creatives.
- Propose hypotheses to improve traffic.
- Identify higher-performing creatives through A/B testing.
Live Game Presenter
Queen Bee PL
04.2023 - 01.2025
- Hosted live casino games, engaging with participants in a dynamic and entertaining manner to enhance gaming experience.
- Adapted to various game formats and technologies, ensuring a seamless experience for all participants.
- Managed multiple tables and games simultaneously, showcasing exceptional multitasking abilities and focus.
Education
Product analysis
EDVICE GAME EDUCATION INC.
Google Advertising Basics
STEPIK
Mobile Advertising On Facebook
STEPIK
Skills
- Facebook Ads
- Google Ads
- MS Office (Excel, Word, etc)
- Google Sheets
- Research & Analytical Skills
- Marketing Management
- Data Analysis
Technical Tools
Hard Skills
- Performance Metrics Evaluation
- A/B Testing
- Analytical Thinking
- Attention to Detail
- Communication Skills
- Time Management
- Flexibility & Adaptability
Soft Skills
Languages
Russian
Bilingual or Proficient (C2)
Ukrainian
Bilingual or Proficient (C2)
English
Upper intermediate (B2)
Polish
Intermediate (B1)
Timeline
Media Buyer
Freelance
01.2025 - Current
Live Game Presenter
Queen Bee PL
04.2023 - 01.2025
Product analysis
EDVICE GAME EDUCATION INC.
Google Advertising Basics
STEPIK
Mobile Advertising On Facebook
STEPIK
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